B2B Marketing Manager – Lead Generation Build-Out

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish a consistent flow of inquiries and discussions with key enterprise decision-makers.

• Design, launch, oversee, and continuously execute lead generation and performance initiatives.

• Utilize LinkedIn as the primary and most suitable channel for outreach.

• Ideate and produce content across various platforms, including headless CMS, data topics, and digital experiences.

• Identify relevant companies and roles, targeting them with precision.

• Cultivate partnerships, formats, and ancillary events to enhance pipeline generation.

• Evaluate campaign outcomes and modify strategies transparently and based on data insights.

• Assist in determining the metrics that will assess the role's performance during the initial weeks.

• Operate remotely while reporting directly to the executive team.

⛳️ Requirements

• Several years of experience in B2B marketing with a strong emphasis on lead generation, particularly for intricate, consultative services.

• Demonstrated success in managing campaigns on LinkedIn, Meta, or Google, including the ability to set up and oversee campaigns independently.

• Technical proficiency in digital and MarTech ecosystems, including DXP, CDP, and headless CMS.

• Capability to convert technical subjects into engaging content.

• Experience in targeting enterprise-level audiences and decision-makers with budget authority.

• Ability to operate autonomously without a support team.

• Strong decision-making skills, prioritization abilities, and capacity to deliver results independently.

• Excellent internal communication skills.

• Outgoing and proactive in developing and enhancing this sector.

• Experience on the agency or service-provider side is advantageous.

• Familiarity with landing pages, marketing automation, and CRM integration is a plus.

🏝️ Benefits

• Freelance engagement of around 2–3 days per week.

• Flexibility of remote work.

• Direct access to the executive team.

• Opportunity to collaborate with an existing PR agency for specific topics.

• Corporate identity guidelines and templates provided by international colleagues.

• Quick processing of invoices.

• Open and honest feedback.

• A designated point of contact.

• Digital contract facilitated through DYGITIZED®.

• Personalized onboarding and evaluation based on skills, mindset, tools, and cultural compatibility.

• Decision-making within 48–72 hours.