B2B Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and dispatch large-scale email campaigns targeting OEM buyers, engineers, and procurement teams globally.

• Highlight stock availability, shortage notifications, and market insights.

• Create, segment, and refine marketing lists.

• Ensure CRM data remains accurate.

• Oversee deliverability and sender reputation, which includes domain authentication, warm-up processes, list hygiene, bounce management, and handling complaints.

• Develop automated sequences and nurturing flows from the initial email to the first request for quotation (RFQ).

• Experiment with subject lines, offers, timing, and audience segments.

• Compose concise email content and subject lines that elicit responses from buyers.

• Monitor replies, inquiries, RFQs, and revenue generated through email campaigns.

• Guarantee compliance of campaigns with GDPR, CAN-SPAM, and other email and data protection regulations.

• Align campaigns with stock levels, pricing strategies, and sales objectives.

• Collaborate closely with the CEO and sales team.

⛳️ Requirements

• 5-8+ years of experience in B2B marketing.

• A minimum of 3 years of hands-on experience managing mass email campaigns.

• Familiarity with electronic components, semiconductors, distribution, industrial sectors, manufacturing, or similar technical fields is a significant advantage.

• Demonstrated experience in executing email campaigns at scale, with verifiable list sizes, volumes, and outcomes.

• Proficiency in at least one marketing automation platform (such as HubSpot, Salesforce Marketing Cloud, Marketo, or similar) and a CRM system.

• Knowledge of SPF, DKIM, DMARC, warm-up procedures, and inbox placement strategies.

• A data-driven mindset focused on segmentation, testing, and performance evaluation.

• A commercial perspective emphasizing RFQs and revenue generation.

• Self-motivated, hands-on individual comfortable working directly with leadership.

• Exposure to the procurement, supply chain, or independent distribution sectors is a plus.

• Experience in engaging international audiences across diverse regions and languages is advantageous.

• Familiarity with tools like Apollo, ZoomInfo, or Lusha is beneficial.

• Experience utilizing AI tools for copywriting, personalization, and segmentation is a plus.

• Experience should primarily focus on B2B email rather than B2C, eCommerce flows, or occasional newsletters.

🏝️ Benefits

• Competitive compensation based on experience and industry knowledge.

• Flexible remote work arrangement.

• Ownership of email as a revenue-generating channel.

• Direct access to a global market.