B2B Marketing Lead – HCP, Enterprise

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Create and implement lifecycle marketing initiatives targeting HCPs, clinics, and enterprise prospects through various channels including email, webinars, social media, website, blog, and paid advertising.

• Lead the go-to-market strategy for new B2B products and enterprise solutions.

• Formulate funnel strategies that span from awareness to onboarding, activation, and retention.

• Enhance the HCP-DTC flywheel to stimulate downstream patient testing and revenue from referrals.

• Convert microbiome science and clinical research into compelling B2B communications, including webinars, white papers, and sales materials.

• Collaborate with teams across science, clinical, partnerships, data, analytics, sales, operations, product, and D2C marketing.

• Create a marketing toolkit for clinical studies that features a one-pager, presentation slides, FAQs, and email content.

• Co-manage thought leadership, newsletters, and content creation for HCP and enterprise audiences.

• Execute targeted B2B marketing campaigns on platforms such as Meta, LinkedIn, Google, and email.

• Monitor campaign performance, attribution, and conversion rates; optimize cost per lead and lifetime value.

• Cultivate the pipeline and coordinate with sales and partnerships to ensure lead quality.

• Develop go-to-market and co-branded initiatives in collaboration with the partnerships team.

• Oversee relationships with agencies or contractors as required.

⛳️ Requirements

• A minimum of 4 years of experience in B2B marketing, ideally within healthtech, laboratory testing, clinical diagnostics, or wellness sectors.

• Proven experience working closely with or marketing to functional medicine practitioners, integrative MDs, NDs, or longevity clinics.

• Proficient in scientific communication and adept at translating complex subjects such as gut microbiome, AI insights, and metabolomics into engaging narratives for healthcare professionals.

• Familiarity with B2B2C dynamics and the ability to leverage HCPs to increase patient volume.

• Experience managing campaigns across email, paid media, content, and lifecycle marketing.

• Strong analytical skills in marketing, including knowledge of funnel metrics, hypothesis testing, and ROI optimization.

• Excellent writing and communication skills.

• Preferred: Credentials as a Registered Dietitian or a clinical background in nutrition, functional medicine, or microbiome studies.

• Preferred: Experience with tools such as Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and advertising platforms like Meta, Google, or LinkedIn.

• Preferred: Background in a fast-paced Series A–B startup with limited resources and high expectations.

• Preferred: Knowledge of HCP marketplace platforms such as Fullscript, Rupa Health, Evexia, or similar.

• Preferred: Previous experience in a fast-paced startup environment.

• Preferred: Experience in DTC health or wellness companies.

• Preferred: Remote work experience and proficiency in Slack.

• Self-motivated, proactive, and comfortable navigating ambiguity.

🏝️ Benefits

• Remote work options available.

• Operates as a remote-first organization.

• Flexible working hours within a 2-hour window from 9 am to 6 pm CST.

• Professional autonomy and ownership of projects.

• Opportunities for experimentation and influence on company development.

• Transparent work culture.

• Commitment to high standards and a people-centric culture.