B2B Growth Marketing Manager – Industrial/SaaS

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Design and implement integrated, multi-channel campaigns to stimulate demand, create a pipeline, and generate revenue.

• Convert business objectives into cohesive campaigns across various channels including email, paid media, web, events, and sales outreach.

• Take full ownership of campaign execution, encompassing the creation and launch of campaigns in HubSpot.

• Construct, test, and deploy HubSpot campaign materials, which include emails, landing pages, workflows, and forms.

• Collaborate with the Lifecycle Marketing team on audience segmentation, targeting, and timing strategies.

• Oversee campaign workflows and triggers for lead generation and nurturing processes.

• Ensure proper tracking, tagging, attribution, and data integrity for all campaigns.

• Work in partnership with product marketing, content, design, sales, and RevOps teams.

• Align Salesforce and HubSpot systems for effective campaign tracking and lead management.

• Assist the sales team with campaign insights, follow-up strategies, and resources for enablement.

• Establish key performance indicators (KPIs) such as MQLs, pipeline metrics, conversion rates, and campaign ROI.

• Continuously monitor and refine campaigns in real-time through A/B testing, messaging adjustments, timing, and channel optimization.

• Develop and maintain campaign reporting dashboards within HubSpot.

• Ensure that campaigns adhere to best practices regarding data usage, segmentation, and compliance.

• Deliver campaigns that yield qualified pipeline and revenue, accompanied by accurate reporting and attribution.

⛳️ Requirements

• 4 to 7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaign management.

• Practical experience executing campaigns within HubSpot (or a comparable Marketing Automation Platform).

• Strong comprehension of pipeline generation and SaaS funnel performance metrics.

• Experience with Salesforce CRM and understanding of marketing-sales alignment.

• Capability to balance both strategic planning and execution in a fast-paced setting.

• Ability to collaborate effectively during core working hours.

• Knowledge of compliance regulations including CAN-SPAM and GDPR.

🏝️ Benefits

• Competitive compensation package that includes stock options.

• Flexible working hours.

• Comprehensive benefits package, including a retirement plan match.

• Opportunity to have a meaningful impact on a daily basis.

• Work alongside a dynamic and expanding team.

• Unlimited paid time off (PTO).

• Remote-first work culture.

• Collaboration during core working hours.