B2B Growth Marketer

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop comprehensive B2B marketing campaigns from inception to execution across key Italian industries, encompassing strategy, messaging, and measurement.

• Tailor and implement Account-Based Marketing (ABM), content initiatives, events, webinars, partner/customer marketing, executive branding, product launches, and outbound programs.

• Modify global campaigns and messaging to suit the Italian market.

• Provide insights on local buyer behavior, competitive landscape, and regulatory factors to the global team.

• Collaborate with local sales teams and global product marketing, growth, and design departments.

• Manage pipeline generation and evaluate campaign performance for the Italian market.

• Leverage data to assess outcomes, conduct experiments, and consistently enhance campaign effectiveness.

⛳️ Requirements

• 5 to 7 years of experience within a high-growth technology organization.

• Proven track record in developing and scaling B2B demand generation programs that resulted in measurable enterprise pipeline growth.

• In-depth understanding of the Italian market, including enterprise buyers, media environment, and business culture.

• Ideally, possess an existing network within the Italian market.

• Capable of navigating various marketing functions with minimal processes.

• Skilled at prioritizing tasks, recognizing opportunities, and acting swiftly.

• Unwavering commitment to quality, clarity, and impactful results.

• Strong interest in AI and an active engagement with the technology ecosystem.

• Exceptional discernment regarding what makes marketing initiatives distinctive.

🏝️ Benefits

• Annual discretionary professional development stipend.

• Annual discretionary allowance for team gatherings.

• Annual company retreat.

• Monthly co-working stipend for those not based near a major hub.