B2B Growth – Funnel Manager

This is a fully remote position, open to applicants in Sweden.

📋 Description

• Evaluate the marketing and sales pipeline to pinpoint areas of improvement

• Collaborate with the Sales team to enhance lead quality

• Optimize lead qualification processes, forms, customer journeys, and the transition from Marketing to Sales

• Assess website user experience, messaging, forms, calls-to-action, and landing pages

• Organize A/B testing and conversion enhancement initiatives

• Partner with developers and designers to execute website modifications

• Leverage analytics and user behavior insights to gauge performance

• Create customer case studies, success narratives, testimonials, and obtain client-logo permissions

• Refine website content and messaging strategies

• Detect content deficiencies based on sales and customer insights

• Develop sales and marketing collateral

• Compile campaign and client performance reports

• Transform data into actionable insights and recommendations

• Investigate and adopt reporting tools like Databox

• Lead funnel enhancement projects from conception to execution

• Coordinate efforts across Marketing, Sales, Content, Design, and Development teams

• Oversee priorities, timelines, and follow-up actions

• Assess outcomes and perpetually refine processes

⛳️ Requirements

• 1–3 years of relevant work experience

• Background in one or more of the following areas: B2B marketing, growth marketing, marketing operations, product marketing, conversion optimization, sales enablement, marketing project management, or B2B SaaS/technology

• Strong comprehension of marketing and sales funnels

• Highly organized with the ability to manage multiple projects

• Analytical mindset and comfortable working with data

• Excellent communication and writing abilities

• Able to collaborate effectively with Sales, Marketing, Design, and Development teams

• Proactive in identifying challenges and proposing solutions

• Comfortable engaging with clients

• Inquisitive about the factors that influence conversions, non-conversions, or lead quality

🏝️ Benefits

• Competitive salary

• Flexible working hours

• Opportunities for professional development

• Collaborative work environment

• Health and wellness benefits