B2B Demand Generation Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and develop airSlate’s B2B demand-generation function and team across the portfolio, focusing initially on SignNow and AltaFlow.

• Create and implement integrated ABM, lead-generation, and nurture initiatives for SMB, mid-market, and selected enterprise clients.

• Collaborate with Sales, RevOps, and each business unit to establish MQL, sourced-pipeline, and funnel-conversion targets.

• Take ownership of meeting MQL, sourced-pipeline, and funnel-conversion objectives.

• Define and enhance target-account selection, qualification, lead scoring, routing, handoff, and follow-up SLAs.

• Work with GTM Leaders, PMMs, and Campaign Strategy to convert ICP, positioning, and business goals into campaigns and sales-ready materials.

• Implement attribution and report on conversion from demand source to sales-accepted opportunity.

• Optimize performance across campaigns, sources, segments, and products.

• Evaluate current personnel, processes, and technology.

• Reallocate and recruit talent as necessary.

• Establish consistent operating rhythms with Marketing Ops, Data, and the CIO.

• Build the demand-generation function from scratch, define strategy, select the tech stack, and create a scalable pipeline process that enhances SignNow and AltaFlow B2B revenue.

• Accelerate existing sales efforts, established brands, and a self-service customer base.

⛳️ Requirements

• 8–12+ years of experience in B2B demand generation.

• Proven experience in building and scaling a demand-generation function from the ground up.

• Required experience in B2B SaaS.

• A demonstrated history of generating measurable sourced pipeline through ABM, lead generation, and nurture initiatives.

• Capability to define, advocate for, and enhance MQL criteria, scoring, routing, handoffs, SLAs, and pipeline commitments.

• Hands-on experience in program development and team leadership.

• Ability to design and implement programs prior to full team staffing, followed by recruiting, coaching, and scaling the organization.

• Strong knowledge of modern MarTech/RevOps systems, attribution, and funnel analytics.

• Experience in collaborating on stack and data architecture.

• Familiarity with multi-product, multi-BU environments with varying GTM strategies.

• Preference for PLG-to-sales-assisted or enterprise experience.

• Strong customer and market focus.

• Excellent executive communication abilities.

• Fluent in English.

• Preference for U.S. location or Western Europe with substantial U.S. customer interaction and Eastern Time overlap.

• Willingness to travel frequently.

• Bachelor's degree or equivalent relevant professional experience.

• Experience with document/workflow software is a plus.

🏝️ Benefits

• Flexible working arrangements including remote and hybrid options.

• Performance-based bonus program.

• Stock options.

• Access to courses, conferences, and learning resources.

• Opportunities for career advancement and internal mobility.

• Health insurance coverage.

• Wellness programs and access to fitness facilities.

• Company-wide Mental Health Days each quarter.

• Parental flexibility.

• airSlate Junior Club for children.

• Company-wide family events.

• Pet-friendly policies.

• Support for charitable contributions through the airSlate Care program.

• Employee donation matching.