AVP, Marketing Strategy – Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Marketing and Distribution strategy, analytics, and planning for Local Agent, Call Center, Partnerships, and Internet channels.

• Convert enterprise priorities into annual and multi-year strategies for channels, including forecasts, targets, investment decisions, and performance roadmaps.

• Set key performance indicators and lead operational analytics throughout the distribution funnel.

• Manage lead analytics from generation to routing, contact, conversion, and retention; identify deficiencies and implement corrective measures.

• Collaborate with Marketing and channel leaders to enhance qualified lead flow, boost conversion rates, and optimize spending.

• Create models for agent growth and market opportunities to guide recruitment, expansion, investment, territory coverage, and channel capacity decisions.

• Interpret data into actionable recommendations that assist agents in expanding their businesses and improving sales execution.

• Develop dashboards, self-service tools, scorecards, and decision-support capabilities.

• Provide proactive insights, scenarios, and executive narratives that communicate opportunities, risks, and trade-offs.

• Keep track of consumer, competitor, economic, technology, and distribution trends.

• Lead cross-functional initiatives from problem identification through to implementation and operational adoption.

• Define analytics standards, metric definitions, data-quality expectations, and performance routines.

• Build, mentor, and develop a strategy and analytics team consisting of approximately four professionals.

⛳️ Requirements

• A bachelor's degree is required; an advanced degree is preferred.

• At least 10 years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership role.

• Experience in insurance or financial services is preferred.

• Significant experience in people leadership with a proven track record of building, coaching, and scaling high-performing strategy and analytics teams.

• Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning.

• Extensive expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness.

• Experience in supporting field agent, call center, partnership, and digital or direct distribution models.

• High-level quantitative and financial skills, including modeling, forecasting, dashboard development, data visualization, and decision-tool design.

• Strong executive-level communication and influencing skills.

• Proven capability to lead cross-functional initiatives from vague problem definitions through to implementation and sustained operational adoption.

• Proactive, externally oriented perspective regarding customer, competitor, technology, and distribution trends.

🏝️ Benefits

• Annual Incentive Plan: target incentive of 20% of eligible earnings, based on company performance.

• Periodic travel, including in-person engagement with agents and channel partners, may be required.