Associate Salesforce Data 360 – Marketing Cloud Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Carry out configuration tasks assigned by a Data Cloud or Marketing Cloud Lead, including data streams, DLO-to-DMO mapping, calculated insights, segments, and activation targets.

• Develop and test components for ingestion pipelines, identity resolution rules, data spaces, and activation workflows following guidance from the Lead or Architect.

• Set up Marketing Cloud journeys, automations, and data extensions in accordance with requirements and established build plans.

• Assist in validating data quality and conducting reconciliation testing across ingestion and query layers; report discrepancies and escalate issues as necessary.

• Conduct QA and UAT test scripts, document defects, and monitor resolution until sign-off.

• Record configuration steps, build notes, and known issues for reusable implementation patterns and accelerators.

• Engage in client discovery and working sessions; gather requirements, document business processes, identify data and platform needs, and track decisions and action items.

• Convert business and technical requirements into user stories, acceptance criteria, configuration requirements, process flows, and implementation documentation.

• Transform client use cases into data requirements, audience criteria, segmentation logic, activation needs, and measurable business outcomes.

• Acquire and apply knowledge of Penrod’s Data Cloud and Marketing Cloud implementation methodology, internal tools, and accelerators.

• Assist in pre-sales scoping by providing basic effort estimates for defined configuration tasks.

• Ensure that configuration work complies with HIPAA data-handling requirements pertinent to Health & Life Sciences clients.

⛳️ Requirements

• 1-3 years of practical experience with Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data 360, CRM platforms, marketing technology, data/analytics platforms, or related technologies.

• Fundamental knowledge of key Data Cloud concepts (data streams, DMOs, unified profiles, calculated insights) or Marketing Cloud concepts (journeys, automations, data extensions), acquired through training, certification study, or hands-on projects.

• Basic proficiency in SQL or SOQL for data querying, validation, and troubleshooting.

• Working knowledge of relational data concepts, including tables/objects, fields, data types, primary and foreign keys, relationships, data mapping, and basic data transformation.

• Strong attention to detail with the ability to accurately follow documented processes and build specifications.

• Ability to work under supervision, quickly incorporate feedback, and ask clarifying questions prior to executing unclear tasks.

• Effective written and verbal communication skills for status updates, documentation, and note-taking during client sessions.

• Possession of a current Salesforce Certified Associate, CDP Accredited Professional, Data Cloud Consultant certification, or Marketing Cloud certification (Email Specialist, Administrator, or Developer).

• Candidates lacking relevant Data 360 or Marketing Cloud certifications will be expected to pursue applicable Salesforce certifications within the first 6 months of employment.

• Practical experience with Marketing Cloud Engagement capabilities such as Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, audience segmentation, or SQL Query Activities.

• Understanding of subscriber/contact management, consent, preferences, suppression, and marketing data governance concepts.

• Familiarity with APIs, SFTP, ETL/ELT processes, CSV/JSON data structures, or other common data integration methods.

• Academic coursework, internships, or project experience in Health & Life Sciences.

• Conceptual understanding of HIPAA, HL7, or FHIR data standards.

• Proficiency with Excel or Google Sheets for QA tracking and test case management.

• Experience in a Salesforce consulting environment or systems integrator setting.

• Demonstrated interest in advancing toward a Data Cloud or Marketing Cloud Consultant or Lead role.

🏝️ Benefits

• Employer-covered medical, dental, and vision premiums for full-time employees.

• Short Term Disability, Life Insurance, Accidental and Critical Illness Coverage.

• Unlimited PTO + Volunteer Time Off.

• 10 Company Holidays.

• 401k + 4% Company Match + No Vesting Period.

• Monthly Wellness and Phone Stipends.

• Training & Certificate Reimbursement.

• Paid Parental Leave.

• Pet-Friendly Office in Milwaukee + Pet Insurance.

• Bi-annual company get-together — Penrod Palooza!

• Structured mentorship.

• Defined career growth path toward Consultant and Lead-level ownership.