Associate, Regional Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create and implement local marketing strategies that highlight community events, strategic alliances, and opportunities for business growth.

• Establish and nurture connections with local businesses, educational institutions, hospitals, hotels, residential areas, chambers of commerce, property managers, and community organizations.

• Represent Wonder at community gatherings, sponsorship events, pop-up activities, sampling events, and grand openings.

• Collaborate with Restaurant Operations teams to apply the local store marketing playbook, boosting traffic, sales, and repeat customer visits.

• Assist in new store launches, regional marketing initiatives, and strategic brand collaborations.

• Seek out, negotiate, and secure local partnership opportunities.

• Oversee field marketing agencies, vendors, and brand ambassadors; assist in training Brand Ambassadors.

• Manage regional event calendars, inventory of marketing materials, and event logistics.

• Handle local marketing budgets, monitor expenditures, and optimize return on investment.

• Provide briefs for creative projects and coordinate the creation of marketing assets.

• Implement and refine local paid marketing campaigns, including Meta advertising.

• Monitor, analyze, and report on marketing performance using Looker and other reporting tools.

• Share best practices and insights from the field to enhance Wonder's local marketing strategy.

⛳️ Requirements

• 3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.

• Reside in the Greater Boston area.

• Experience in supporting multiple locations or markets, preferably in the restaurant, retail, hospitality, or consumer brands sectors.

• Demonstrated success in building community partnerships that yield measurable business outcomes.

• Experience with new store openings or market launches is highly desirable.

• Strong project management abilities with the capability to juggle multiple priorities and perform in a fast-paced environment.

• Outstanding relationship-building and communication skills, with the confidence to engage external partners and represent the Wonder brand.

• Experience managing agencies, vendors, or brand ambassadors for local events and activations.

• Strong negotiation skills and the capacity to identify mutually beneficial partnership opportunities.

• Analytical mindset with experience utilizing reporting tools (like Looker) and campaign performance data to guide strategic decision-making.

• Experience managing local paid media campaigns, including Meta advertising, is a plus.

• Comfortable collaborating across functions with Operations, Creative, Growth, CRM, and other internal teams.

• Self-motivated individual who thrives in a dynamic environment, takes initiative, and enjoys establishing new processes.

• Experience in managing local marketing budgets and assessing ROI is preferred.

• Skills: Looker, Monday.com, Splash, Excel.

• Valid driver's license and readiness to travel frequently throughout the designated region, including evenings and weekends as necessary.

• Ability to lift up to 50 pounds and stand for prolonged periods during events and activations.

🏝️ Benefits

• Competitive compensation package with equity.

• 401(k) plan.

• Selection of medical, dental, and vision insurance plans.

• Company-paid short and long-term disability coverage.

• Paid time off, including flexible time off for exempt employees.

• Paid vacation for non-exempt employees.

• Paid sick leave in accordance with applicable laws.

• Paid parental leave.

• Discounted meals.

• Exclusive perks across the Wonder family of brands.