Associate Media Director, Programmatic

This is a fully remote position, open to applicants in Spain.

📋 Description

• Drive performance, strategy, and account growth for key multi-channel paid media clients.

• Take ownership of paid media strategy, planning, execution, analysis, and reporting.

• Lead internal, client, and pitch meetings as the programmatic subject matter expert.

• Manage and strategically oversee assigned paid media accounts from start to finish.

• Meet pacing and KPI requirements while enhancing performance expectations.

• Own project ideation, road-mapping, testing, and campaign strategy.

• Manage, delegate tasks to, develop, and assess a team of 2–3 Media Supervisors.

• Collaborate with Client Service Managers and the Group Media Director to identify client goals, priorities, and efficiency needs.

• Increase billing and channel support for current accounts while suggesting media expansion opportunities.

• Develop relationships with programmatic media vendors, create playbooks, and formulate cross-channel strategies across CTV, OLV, display, and native.

• Act as the primary internal and external contact and escalation point for managed accounts.

• Generate reports, compose insights, and communicate outcomes to clients.

• Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.

• Design and execute monthly and quarterly tests focusing on structure, targeting, creative, messaging, and conversion.

• Test, verify, and enhance full-funnel campaign structures.

• Assist in developing effective use of AI tools to streamline workflows and bolster performance.

⛳️ Requirements

• 6–8+ years of experience in Paid Media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $300K to $3MM.

• Proficient in developing paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks across various channels.

• Extensive experience in campaign management and strategy within Programmatic advertising and Meta Ads.

• Google Ads experience is preferred, including Search, PMAX, Demand Gen, YouTube, and Video.

• Familiarity with various programmatic DSPs, including both managed-service and self-service platforms, is preferred.

• Knowledge of related DMPs and data partners.

• Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement.

• Proficiency in Google Analytics, GTM, conversion strategy, and optimization; knowledge of GA4 is a plus.

• Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.

• Experience in client relationship management and providing reporting insights.

• Team management, delegation, and development experience.

• Advanced proficiency in spoken and written English is required.

• Must be able to work US time zone hours.

🏝️ Benefits

• 100% remote work.

• Equal Opportunity Employer.

• Diverse and inclusive workplace culture.