Associate Media Director – Programmatic

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Lead the performance, strategy, and growth of major multi-channel paid media clients.

• Take ownership of the paid media strategy, planning, execution, analysis, and reporting.

• Facilitate internal, client, and pitch meetings as the programmatic subject matter expert.

• Oversee and provide strategic guidance for assigned paid media accounts.

• Achieve pacing and KPI targets while enhancing performance expectations.

• Spearhead project ideation, roadmapping, testing, and campaign strategy.

• Supervise 2–3 Media Supervisors, focusing on delegation, skill enhancement, performance assessment, and team growth.

• Collaborate with Client Service Managers and the Group Media Director to determine client goals, priorities, and efficiency needs.

• Drive billing and channel support for current accounts while suggesting media expansion opportunities.

• Cultivate programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, and native channels.

• Act as the main internal and external contact and escalation point for managed accounts.

• Produce reports, draft insights, and maintain communication with clients.

• Optimize accounts, including structural modifications, bidding strategies, conversion types, and copy adjustments.

• Create and implement monthly and quarterly tests focusing on structure, targeting, creative, messaging, and conversion.

• Test, validate, and enhance full-funnel campaign structures.

• Assist in the effective utilization of AI tools to streamline workflows and boost performance.

⛳️ Requirements

• 6–8+ years of experience in Paid Media.

• Proven track record in managing multiple paid media accounts with monthly budgets ranging from $300K to $3MM.

• Demonstrated ability to develop paid media strategy, project roadmaps, media plans, competitive analysis, testing, and measurement frameworks across various channels.

• Extensive experience in campaign management and strategy within Programmatic advertising and Meta Ads.

• Preferably experienced with Google advertising platforms, including Search, PMAX, Demand Gen, YouTube, and Video.

• Familiarity with a range of programmatic DSPs, including both managed-service and self-service platforms, is preferred.

• Knowledge of related DMPs and data partnerships.

• Experience with full-funnel strategies, lead generation, brand awareness, and incremental-lift measurement.

• Proficient in Google Analytics, GTM, conversion strategies, and optimization; GA4 knowledge is advantageous.

• Capable of writing ad copy, guiding creative strategies, identifying asset requirements, and establishing a creative testing schedule.

• Experience in client relationship management, including reporting insights and optimizing for client business objectives.

• Background in team management, delegation, and development.

• Advanced proficiency in spoken and written English is required.

• Ability to work during US time zone hours.

• Proven ability to manage KPIs, including budget pacing, conversion goals, and timely deliverables.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunity for professional development and career advancement.

• Flexible work hours and remote work options.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday leave.

• Engaging company culture with team-building activities.