Associate Media Director – Programmatic

This is a fully remote position, open to applicants in Mexico, +1 more state.

📋 Description

• Drive performance, strategy, and growth of accounts for significant multi-channel paid media clients.

• Take ownership of media strategy, planning, execution, analysis, and reporting.

• Lead internal, client, and prospective-client pitch meetings as the subject matter expert in programmatic advertising.

• Oversee and manage designated paid media accounts with strategic insight.

• Achieve pacing and KPI targets while enhancing performance expectations.

• Develop project concepts, roadmaps, testing plans, and campaign strategies.

• Manage, delegate tasks to, mentor, and assess a team of 2–3 Media Supervisors.

• Collaborate with Client Service Managers and the Group Media Director to identify client goals, priorities, and efficiency needs.

• Increase billing and channel support for current accounts while proposing expanded media coverage.

• Cultivate programmatic vendor relationships, create playbooks, and devise strategies across CTV, OLV, display, native, open auction, and private marketplace channels.

• Act as the primary contact and escalation point for both internal and external stakeholders regarding owned accounts.

• Generate reports, articulate insights, and engage in communication with clients.

• Maintain and optimize accounts, including structural updates, bidding methods, conversion types, and copy modifications.

• Design and implement monthly and quarterly tests focusing on structure, targeting, creative, messaging, and conversion.

• Test, validate, and enhance full-funnel structures.

• Assist in developing AI tools to streamline workflows and boost performance.

• Lead paid media strategy and client performance for 1–3 key accounts.

• Present external client reports and fulfill internal reporting obligations.

• Conduct structured team and weekly one-on-one meetings.

⛳️ Requirements

• 6–8+ years of experience in Paid Media.

• Proven track record managing multiple paid media accounts with monthly budgets ranging from $300K to $3MM.

• Experience in developing paid media strategy, project roadmaps, media plans, competitive analysis, testing, and measurement frameworks across various channels.

• Extensive experience in campaign management and strategy within Programmatic advertising and Meta Ads.

• Preferred experience with Google Ads across Search, PMAX, Demand Gen, YouTube, and Video.

• Familiarity with LinkedIn, TikTok, Reddit, or Bing Ads is advantageous but not mandatory.

• Preferred knowledge of multiple programmatic DSPs, both managed-service and self-service platforms, associated DMPs, and data partners.

• Experience in full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement.

• Proficient with Google Analytics, GTM, conversion strategies, and optimization; knowledge of GA4 is a plus.

• Ability to write ad copy, steer creative strategy, identify asset needs, and set a cadence for creative testing.

• Experience in client relationship management, including reporting insights and optimizing towards client business objectives.

• Experience in team management, delegation, and professional development.

• Advanced proficiency in spoken and written English is required.

• Capability to meet performance expectations: maintaining a pace within 98% of budget goals, achieving conversion targets within 95%+ of objectives, and delivering on time.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity, inclusion, and valuing the unique strengths, experiences, and backgrounds of employees.

• No application, processing, or training fees at any stage of the recruitment or hiring process.