Associate Media Director, Programmatic

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Drive performance, strategy, and account growth for significant multi-channel paid media clients.

• Take ownership of media strategy, planning, execution, analysis, and reporting for assigned accounts.

• Lead internal, client, and prospective pitch meetings as a programmatic subject matter expert.

• Oversee the strategic management of paid media accounts, ensuring pacing and KPI requirements are met.

• Spearhead project ideation, roadmapping, testing, and campaign strategy.

• Manage and cultivate a team of 2–3 Media Supervisors, encompassing delegation, coaching, and performance assessment.

• Collaborate with Client Service Managers and the Group Media Director to determine client objectives and efficiency needs.

• Enhance billing and channel support for current accounts while identifying opportunities for media expansion.

• Establish programmatic vendor relationships, develop playbooks, and devise strategies across CTV, OLV, display, and native channels.

• Act as the primary internal and external contact and escalation point for managed accounts.

• Create reports, draft insights, and communicate performance metrics to clients.

• Maintain and optimize accounts, focusing on structure, bidding, conversion types, and messaging.

• Design and implement monthly and quarterly tests on structure, targeting, creative content, messaging, and conversion.

• Test, verify, and enhance full-funnel campaign architectures.

• Assist in developing effective applications of AI tools to optimize workflows and boost performance.

⛳️ Requirements

• 6–8+ years of experience in paid media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $300K to $3MM.

• Expertise in developing paid media strategies, project roadmaps, media plans, competitive research, testing, and measurement frameworks across various channels.

• Extensive experience in campaign management and strategy within programmatic advertising and Meta Ads.

• Preferred experience with Google Ads, including Search, PMAX, Demand Gen, YouTube, and Video.

• Familiarity with various programmatic DSPs, including both managed-service and self-service platforms, is preferred.

• Understanding of related DMPs and data partnerships.

• Experience in full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement.

• Proficient in Google Analytics, GTM, conversion, and optimization strategy; knowledge of GA4 is a plus.

• Ability to craft ad copy, guide creative strategy, identify asset requirements, and establish creative testing schedules.

• Experience in client relationship management and insights reporting.

• Proven team management, delegation, and team development skills.

• Advanced proficiency in spoken and written English is essential.

• Capability to work during US time zone hours is required.

🏝️ Benefits

• Equal Opportunity Employer.

• Remote work arrangement.

• US time zone working hours.

• Diversity and inclusion-focused workplace culture.