Associate Media Director – Programmatic

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Drive performance, strategy, and account growth for key multi-channel paid media clients.

• Take ownership of media strategy, planning, execution, analysis, and reporting.

• Lead internal, client, and pitch meetings as the expert in programmatic advertising.

• Manage and provide strategic oversight for assigned paid media accounts.

• Achieve pacing and KPI objectives while enhancing performance expectations.

• Take charge of paid media ideation, road-mapping, testing, and campaign strategy.

• Supervise 2–3 Media Supervisors, including delegation, coaching, skill development, and performance assessment.

• Collaborate with Client Service Managers and the Group Media Director to determine client goals, priorities, and efficiency requirements.

• Increase billing and channel support for current accounts and recommend media expansion opportunities.

• Build relationships with programmatic media vendors, developing playbooks and strategies across CTV, OLV, display, and native channels.

• Act as the primary internal and external contact and escalation point for managed accounts.

• Generate reports, write insights, and communicate findings to clients.

• Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.

• Design and implement monthly and quarterly tests across structure, targeting, creative, messaging, and conversion.

• Test, validate, and enhance full-funnel structures.

• Assist in the effective utilization of AI tools to streamline workflows and boost performance.

⛳️ Requirements

• 6–8+ years of experience in Paid Media.

• Proven track record managing multiple paid media accounts with monthly budgets ranging from $300K to $3MM.

• Skilled in developing paid media strategy, project roadmaps, media plans, competitive research, testing, and measurement frameworks across various channels.

• Extensive experience in campaign management and strategy within Programmatic advertising and Meta Ads.

• Knowledge of Google Ads, including Search, PMAX, Demand Gen, YouTube, and Video, is preferred.

• Familiarity with various programmatic DSPs, including both managed-service and self-service platforms, is preferred.

• Understanding of related DMPs and data partners.

• Experience with full-funnel strategy, lead generation, brand awareness, and measuring incremental lift.

• Proficient in Google Analytics, GTM, conversion strategy, and optimization strategy; knowledge of GA4 is a plus.

• Capability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.

• Experience in client relationship management, including reporting insights and optimizing toward client business goals.

• Team management, delegation, and development experience.

• Advanced spoken and written English proficiency is required.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture emphasizing diversity, autonomy, integrity, and grit.