Associate Manager, Events

This is a fully remote position, open to applicants in Massachusetts, +1 more state.

📋 Description

• Oversee the complete planning, execution, and post-event assessment of designated trade shows and sponsored industry conferences.

• Assist with customer, partner, executive, and larger internal gatherings such as the Formation Customer or User Conference and Go-to-Market Kick-Off.

• Create comprehensive event plans outlining timelines, milestones, budgets, staffing, stakeholders, deliverables, and execution requirements.

• Convert marketing and sales goals into event strategies that enhance brand awareness, generate demand, foster engagement, and establish thought leadership.

• Manage sponsorship deliverables, exhibitor needs, booth design and production, signage, shipping, registration, speaker assistance, and on-site logistics.

• Supervise attendee experience, staffing, catering, audiovisual requirements, and run-of-show execution.

• Collaborate with cross-functional teams on event strategy, promotion, campaign integration, and execution.

• Act as the primary liaison for organizers, vendors, agencies, venues, sponsors, partners, and associations.

• Oversee event budgets, expenses, purchase requisitions, invoices, reconciliation, and adherence to budget constraints.

• Work with Marketing Operations and Sales on registration, lead capture, sales meetings, follow-up, and reporting.

• Evaluate attendance, engagement, leads, meetings, opportunities, pipeline influence, feedback, and operational effectiveness.

• Maintain project plans, creative briefs, production schedules, run-of-show materials, trackers, and post-event reports.

• Identify risks, dependencies, process gaps, and opportunities for improvement.

• Assist in developing scalable event processes, templates, vendor practices, reporting standards, and planning tools.

⛳️ Requirements

• High School diploma or GED equivalent.

• 3+ years of relevant marketing experience in a leading enterprise software firm with a progressive track record.

• Familiarity with Salesforce and CRM tools such as HubSpot.

• Strong project management capabilities.

• Ability to achieve results through various cross-functional teams.

• Proficiency in resolving complex issues.

• Excellent communication skills.

• Strong interpersonal, relationship-building, influencing, and negotiation skills.

• Willingness to travel: 10 to 25%.

• Legally authorized to work in the country where the job is located.

• Degree preferred or equivalent years of practical experience in a similar role.

🏝️ Benefits

• Flexible work environment.

• Medical, dental, vision, life, and disability insurance.

• 401(k) retirement plan with a 6% employer match up to $12,000 annually.

• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).

• Paid holidays, vacation, and volunteer time.

• Employee Assistance Program (EAP).

• Annual bonus compensation, subject to plan terms and individual eligibility.