Associate Field Marketing Manager – Emerging

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish robust relationships with franchisees and act as their local marketing advisor.

• Be knowledgeable about regional and local dynamics, strengths, and opportunities.

• Recognize shifts, changes, and needs within the local business that require marketing or cross-functional team assistance.

• Maintain relationships with marketing leadership franchisees in the assigned region or territory.

• Dedicate time in the field through one-on-one franchisee meetings and collaboration with cross-functional partners.

• Provide on-the-ground support for critical market events, including marketing program implementation, PR assistance, and local franchisee store-level support.

• Participate in franchisee meetings and assist in the preparation of meeting materials and presentations.

• Advocate for Local Store Marketing tools, such as the Pricing Portal and LSM.

• Drive Local Store Marketing strategy with franchisees, ensuring each network has a comprehensive year-long plan.

• Offer continuous feedback to the LSM Team on opportunities and suggestions for new programs.

• Assist in identifying regional media opportunities that align with the national strategy.

• Collaborate with local PR agencies to secure coverage for events and partnership activations.

• Act as the regional/local spokesperson for national marketing initiatives.

• Support franchisees in building capabilities to generate and capture demand, enhance profitable growth, and improve market maturity.

• Success is measured by AWS growth, transaction growth, new store performance, and franchisee accountability regarding required commitments.

⛳️ Requirements

• Minimum: High School Diploma or GED.

• Preferred: Bachelor's degree in Business, Marketing, Operations, Hospitality, or a related field.

• Over 3 years of experience in marketing or promotional agencies, brand management, or Dunkin' operations.

• Experience in a field-based, multi-unit distribution system and/or QSR is preferred.

• Familiarity with local store marketing.

• Ability to communicate effectively at all levels to foster relationships and enhance partnerships, both internally and externally.

• Experience in a franchisee model is essential.

• Exceptional written and verbal communication/presentation skills.

• Strong analytical and organizational abilities.

• Capability to manage multiple projects simultaneously and meet deadlines.

• Ability to excel in a fast-paced environment, multitask, prioritize, and pay attention to detail.

• Self-motivated individual who can work with minimal supervision.

• Willingness to travel up to 60%.

🏝️ Benefits

• Full-time employment.

• Up to 60% travel.