Associate Field Marketing Manager, Emerging

This is a fully remote position, open to applicants in California.

📋 Description

• Develop robust relationships with franchisees and act as their local marketing mentor.

• Act as the authority on regional and local dynamics, strengths, opportunities, consumer behavior, competitive landscape, macroeconomic factors, and franchisee business conditions.

• Recognize shifts, changes, and local business requirements that necessitate marketing or cross-functional assistance.

• Maintain franchisee connections with marketing leadership in the assigned region or territory.

• Dedicate time in the field through individual franchisee meetings and collaboration with cross-functional partners.

• Provide on-the-ground support for critical market events, execution of marketing programs, public relations assistance, local franchisee store-level support, and other requirements.

• Attend franchisee meetings and assist in the preparation of meeting materials and presentations.

• Advocate for Local Store Marketing tools, such as the Pricing Portal and LSM, promoting early adoption.

• Lead the Local Store Marketing strategy with franchisees to ensure every network has a comprehensive year-long plan.

• Offer continuous feedback to the LSM team and suggestions for new programming initiatives.

• Identify regional media opportunities that align with the national strategy.

• Collaborate with local PR agencies to secure coverage for events and partnership activities.

• Act as the regional and local spokesperson for national marketing initiatives.

• Drive capabilities that generate and capture demand, accelerate profitable growth, and enhance market maturity.

• Success will be evaluated based on AWS growth, transaction growth, new store performance, and franchisee accountability.

⛳️ Requirements

• Minimum: High School Diploma or GED.

• 3+ years of experience in marketing or promotional agencies, brand management, or Dunkin’ operations.

• Experience in a field-based, multi-unit distribution system, and/or quick-service restaurant (QSR) setting is preferred.

• Understanding of local store marketing principles.

• Capability to communicate effectively at all levels to foster relationships and enhance partnerships, both internally and externally.

• Experience working within a franchisee framework.

• Excellent written and verbal communication/presentation abilities.

• Strong analytical and organizational skills.

• Ability to manage multiple projects concurrently and meet deadlines.

• Capacity to excel in a fast-paced environment, manage multiple tasks, prioritize effectively, and maintain attention to detail.

• Self-motivated individual who can operate with minimal supervision.

• Up to 60% travel required.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Employee discounts and perks.