Associate Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement strategic marketing plans aimed at driving revenue growth, expanding market reach, and promoting therapy adoption.

• Deliver customer, market, and competitive insights that inform marketing strategies and product launches.

• Oversee targeted campaigns while ensuring consistent messaging and positioning of therapies and products.

• Collaborate across departments on commercial growth initiatives and the execution of launches.

• Spearhead educational initiatives for patients and providers regarding Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies.

• Establish and nurture relationships with key opinion leaders, strategic accounts, and healthcare stakeholders.

• Assist in organizing speaker programs, customer events, case reviews, and regional marketing efforts.

• Engage in both regional and national sales and marketing meetings.

• Provide sales teams with necessary tools, resources, and training.

• Support commercial platforms, National Sales Meeting initiatives, conferences, and customer engagement activities.

• Plan, execute, assess, and enhance regional marketing programs and patient activation efforts.

• Manage programs for physicians, patients, referrals, and advocacy.

• Analyze sales, customer, and market data utilizing Salesforce and Power BI.

• Convert insights into actionable recommendations to enhance targeting, reporting, and commercial processes.

• Collect customer and market insights through field engagement, research, and participation in industry events.

• Work in collaboration with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams.

• Ensure that all activities adhere to Abbott policies and relevant regulatory requirements.

• Maintain up-to-date expertise in chronic pain therapies, reimbursement, and neuromodulation trends.

• Willing to travel domestically up to 50% of the time.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related discipline.

• A minimum of four years of experience in healthcare, life sciences, medical technology, or a similar field.

• Background in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, ideally within chronic pain neuromodulation.

• Familiarity with SCS and other chronic pain therapies.

• Experience supporting medical devices or healthcare technologies.

• Exceptional project management, communication, and cross-functional collaboration abilities.

• Proficient in Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or comparable business tools.

• Capability to handle multiple priorities within a matrixed environment.

• Preparedness to travel domestically up to 50% of the time.

🏝️ Benefits

• Opportunities for career development with a global company.

• Complimentary medical coverage under the Health Investment Plan (HIP) PPO medical plan for eligible employees.

• Retirement savings plan featuring significant employer contributions.

• Tuition reimbursement program.

• Freedom 2 Save program for student debt relief.

• FreeU education benefit towards obtaining a bachelor's degree.

• Comprehensive health and wellness benefits.

• Equal Opportunity Employer dedicated to fostering employee diversity.