Associate Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement strategic marketing plans aimed at driving revenue growth, expanding market presence, and promoting therapy adoption.

• Provide insights regarding customers, market trends, and competitors to inform marketing strategies and product launches.

• Lead focused campaigns while ensuring consistent messaging and positioning for therapies and products.

• Collaborate across departments on initiatives for commercial growth and execution of product launches.

• Direct educational initiatives for patients and providers concerning Spinal Cord Stimulation and Dorsal Root Ganglion therapies.

• Cultivate relationships with key opinion leaders, strategic accounts, and healthcare stakeholders.

• Assist with speaker programs, customer events, case reviews, and regional marketing efforts.

• Engage in regional and national sales and marketing meetings.

• Equip sales teams with necessary tools, resources, and training.

• Support various commercial platforms, initiatives for the National Sales Meeting, conferences, and customer engagement efforts.

• Design, implement, evaluate, and refine regional marketing programs and patient activation efforts.

• Oversee programs for physicians, patients, referrals, and advocacy.

• Analyze sales, customer, and market data utilizing Salesforce and Power BI.

• Convert insights into actionable recommendations to enhance targeting, reporting, and commercial processes.

• Collect customer and market insights through field engagement, research, and attendance at industry events.

• Collaborate with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams.

• Ensure compliance of activities with Abbott policies and relevant regulatory standards.

• Maintain up-to-date knowledge in chronic pain therapies, reimbursement issues, and neuromodulation trends.

• Travel domestically up to 50%.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related discipline.

• A minimum of four years of experience in healthcare, life sciences, medical technology, or a similar sector.

• Background in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, particularly in chronic pain neuromodulation.

• Familiarity with SCS and other chronic pain therapies.

• Experience in supporting medical devices or healthcare technologies.

• Strong skills in project management, communication, and cross-functional collaboration.

• Proficient in Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or comparable business tools.

• Self-driven, customer-oriented, and adept at managing multiple priorities in a matrixed environment.

• Willingness to travel domestically up to 50%.

🏝️ Benefits

• Career development opportunities with a global company.

• Eligibility for free medical coverage through the Health Investment Plan (HIP) PPO medical plan in the upcoming calendar year.

• Retirement savings plan featuring a generous employer contribution.

• Tuition reimbursement program.

• Freedom 2 Save program for student debt assistance.

• FreeU education benefit for pursuing a bachelor's degree.

• A wide array of career advancement possibilities.

• Comprehensive health and wellness benefits.