Associate Director, Social

This is a fully remote position, open to applicants in Kentucky, +2 more states.

📋 Description

• Create and present comprehensive social strategies and integrated campaigns to clients.

• Direct annual and quarterly social planning that aligns with client objectives, product launches, and seasonal focuses.

• Act as the primary strategic lead for significant client accounts on a daily basis.

• Provide briefs, approvals, feedback, and supervision to ensure consistent output and progress.

• Formulate measurement plans that include KPIs, benchmarks, and reporting frameworks.

• Track campaign performance and offer reporting, recaps, and case studies.

• Stay informed about social platform trends and advancements, including AI, VR/AR, and new formats.

• Share agency perspectives internally and with clients.

• Introduce innovative concepts to clients and agency partners.

• Collaborate on content calendars, campaigns, community management, and influencer initiatives.

• Provide strategic leadership and mentorship to Social Media Managers, Strategists, and Content Creators.

• Oversee team performance and encourage professional growth.

• Proactively assist clients through platform insights and creative suggestions.

• Work cross-functionally with creative, media, and account teams.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• 6–8 years of experience in social media strategy, with a strong preference for agency or reputable brand experience.

• 2–3 years of experience in people management is required.

• Demonstrated experience in creating social strategies, managing campaigns across various platforms, and reporting on outcomes.

• Familiarity with social planning, listening, and reporting tools such as Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, and Mavrck.

• Experience in developing and implementing influencer marketing initiatives.

• Proven track record of client-facing presentations and relationship management.

• In-depth understanding of major social platforms including TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.

• Exceptional written, verbal, and visual communication skills.

• Ability to craft clear, insight-driven briefs, strategic frameworks, and client-facing narratives.

• Proficient in interpreting performance data and converting it into strategic recommendations.

• Advanced knowledge of the Microsoft Office suite.

• Self-driven, resourceful, and possessing an entrepreneurial mindset.

• Detail-oriented with a strong focus on follow-through and managing deadlines.

• Strong customer service skills.

• Highly organized and capable of managing multiple tasks at once.

• Professional demeanor with the ability to interact confidently with leadership and clients.

• Ability to maintain confidentiality regarding business matters and employee privacy.

• Availability to work during Eastern or Central Time Zone business hours.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending account.

• Voluntary life and accident plans.

• 401(k) retirement plan with matching contributions.

• Remote work options may be available based on business requirements and specific job functions.