Associate Director, Regional Marketing – Midwest Region

This is a fully remote position, open to applicants in Illinois, +11 more states.

📋 Description

• Lead and implement regional marketing strategies.

• Collaborate with the Agency of Record and headquarters to formulate and execute regional marketing initiatives, which include asset deployment, geo-targeted media execution, and congress planning.

• Identify, track, and report critical performance indicators for the region.

• Coordinate with cross-functional matrix teams on local account planning.

• Identify local and regional healthcare professionals for commercial projects, including webcasts, videos, promotional materials, and training sessions.

• Engage and develop local and regional key opinion leaders within the hematology/oncology field, particularly in the lymphoma expert community.

• Map the influence of regional thought leaders to support the development and execution of regional account plans.

• Develop and implement regional advisory boards and third-party program strategies.

• Identify and cultivate healthcare professionals for the ADC Therapeutics Speaker Bureau associated with ZYNLONTA and disease-state programs.

• Attend regional and national conferences to connect with thought leaders and customers while gathering competitive insights.

• Coordinate the company’s presence onsite with field leadership.

• Schedule meetings with thought leaders and company executives.

• Partner with Digital Marketing on geo-targeting and advertising initiatives.

• Collaborate with headquarters, field commercial and medical teams, and Clinical Development on KOL coordination and role delineation.

• Monitor the lymphoma treatment landscape, community perceptions of ZYNLONTA, competitor activities, and external data.

• Coordinate and implement local Patient Advocacy events.

• Work alongside Patient Marketing, Corporate Communications, and Sales to support advocacy meetings and events.

• Collaborate with the Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocations.

• Perform additional tasks as assigned.

⛳️ Requirements

• Bachelor's Degree is required.

• Minimum of 5 years of relevant work experience in the pharmaceutical or biotech industry.

• Background in hematology and oncology, including experience in academic settings.

• Experience with product launches in hematology or oncology.

• At least 2 years of direct experience with hematology thought leaders (physicians and nurses).

• Proven access to academic and key institutions.

• 2 years of experience in marketing/agency or another related in-house commercial role.

• Preferred: 2+ years of previous field sales or market access leadership experience in the pharmaceutical or biotech industry.

• Preferred: In-depth knowledge of commercial challenges associated with competitive hematology/oncology therapeutic areas.

• Exceptional skills in presentation, interpersonal relations, cross-functional collaboration, and strategic thinking.

• Comfortable with understanding and communicating complex clinical data and disease state information.

• Proven history of consistently achieving or surpassing qualitative and/or quantitative targets.

• Experience in developing strategy and executing tactics with oversight or direct management of budgets.

• 40–50% domestic travel is required.

• Preferred: Health care certification/qualification (e.g., RN, RPh, or similar).

🏝️ Benefits

• Flexible work environment.

• Affirmative Action/EEO employer.

• Inclusive, professional, and respectful workplace culture.

• Empowerment for employee success.