Associate Director, Regional Marketing – Breast Franchise

This is a fully remote position, open to applicants in Florida.

📋 Description

• Directly manage commercial interactions with 35–50 National, Regional, and Community External Scientific Experts in the field of Breast Cancer.

• Create, design, and execute Regional Marketing Action Plans that align with the strategic priorities of the brand.

• Meet commercial targets, derive insights, and foster advocacy among external thought leaders.

• Assist brand and global teams with projects necessitating engagement, guidance, or participation from US ESE.

• Produce actionable customer insights to shape brand strategy and marketing efforts.

• Report market challenges and obstacles to leadership and cross-functional partners.

• Oversee several program budgets, timelines, processes, and procedures in a compliant manner.

• Work collaboratively with field sales leadership, account directors, brand marketing, field sales, medical, market access, national accounts, and other departments.

• Formulate and implement local regional strategies and tactics based on the unique needs of geographic markets.

• Partner with Breast Oncology teams located in Florida.

⛳️ Requirements

• A Bachelor's Degree; ideally in a relevant discipline.

• More than 5 years of experience in the pharmaceutical and/or healthcare sector, with expertise in managed markets, brand marketing, sales, or strategic planning.

• Over 3 years of experience in Oncology.

• Anticipated 50–70% overnight travel, including attendance at evening and weekend conferences as required.

• Excellent interpersonal communication and interaction capabilities.

• Strong oncology business knowledge, encompassing an understanding of payers, GPOs, cancer care delivery, precision medicine, and organized oncology customers.

• Marketing experience collaborating with agency/vendor partners on complex projects.

• Experience in cross-functional collaboration across sales, market access, medical, brand marketing, key customer engagement, and global teams.

• Proficient in project management, including Advisory Boards, regional marketing tactics, MLR processes, operational plans, and budget oversight.

• Capability to develop and implement regional marketing initiatives.

• Ability to generate strategic insights for brand decision-making.

• Preferred: Experience in Breast Cancer.

• Preferred: Prior experience in in-line marketing or working with an HCP marketing agency.

• Preferred: Experience with third-party vendors and agency collaborations.

• Preferred: MBA in a relevant field.

🏝️ Benefits

• Opportunity for short-term incentive bonuses.

• Eligibility to join the equity-based long-term incentive program (for salaried positions).

• Qualified retirement program (401(k) plan).

• Paid vacation and holidays.

• Paid leave options.

• Comprehensive health benefits, including medical, prescription drug, dental, and vision coverage.

• Flexible benefits package where applicable.

• Opportunities for commercial growth, scientific advancement, collaboration, and personal development.

• An inclusive and equitable workplace.

• Accommodations for disability or special needs.