Associate Director, Programmatic Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and management of programmatic accounts to enhance client performance and growth.

• Provide leadership throughout the organization and collaborate with other channels on integrated planning.

• Develop, manage, optimize, and report on campaigns across Strata, DSP, Facebook/Instagram, Twitter, Snapchat, and additional platforms.

• Design effective buys focusing on cost efficiency, forecasting, account segmentation, bid management, goal achievement, and vendor agreements.

• Negotiate rates, placements, and added value for managed service and PMP placements.

• Identify new opportunities and devise strategies to leverage them.

• Cultivate relationships and maintain communication with media representatives.

• Lead activation in key client communications.

• Oversee daily account responsibilities for the client portfolio.

• Update the Director on account status, keep the team informed, and escalate issues promptly.

• Supervise the setup and implementation of campaign tracking prior to launch with support from Ad Operations.

• Create and deliver client-facing materials.

• Provide guidance and collaborate with team members to achieve client goals.

• Assist in the creation of reporting dashboards and participate in client presentations.

• Work with Finance to resolve media billing issues.

• Ensure compliance with client budgets while achieving objectives.

• Manage junior staff through training, prioritization, and client deliverables.

• Stay updated on media trends and opportunities.

• Perform other assigned duties.

⛳️ Requirements

• Minimum of 4 years of Media Buying experience is required.

• Familiarity and previous use of buying software; Strata is preferred.

• Experience in leading a team within a DSP; The Trade Desk is preferred.

• Knowledge and application of 1st and/or 3rd party data.

• Strong organizational and mathematical abilities.

• Capability to handle multiple tasks and deliver work on time for established deadlines.

• Ability to collaborate effectively with Creative, Account Management, Finance, and Project Management teams.

• Proficient in communicating effectively within a team, with external media representatives, and with existing clients.

• Must be prepared for a dynamic work environment and be confident in decision-making.

🏝️ Benefits

• Multiple health insurance options.

• Flexible PTO.

• Life insurance.

• 401K.