Associate Director, Programmatic

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of expanding Directive Consulting’s programmatic service offerings.

• Lead the strategic direction of the Programmatic department.

• Develop and implement comprehensive programmatic strategies.

• Work in collaboration with cross-functional teams to align programmatic initiatives with business goals.

• Establish KPIs and assess campaign performance.

• Deliver insights and recommendations to facilitate ongoing optimization and client growth.

• Manage relationships with programmatic partners, vendors, and platforms.

• Promote collaboration and ensure access to state-of-the-art solutions.

• Serve as a thought leader by sharing industry knowledge and insights.

• Assist in programmatic new business pitches, audits, and presentations.

• Engage with clients and internal teams through virtual meetings and Slack.

⛳️ Requirements

• 7+ years of validated experience in programmatic roles at publishers, advertising agencies, or ad tech firms.

• 2+ years of proven experience in people management.

• Experience in driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k.

• Strong comprehension of how programmatic, paid, and organic channels synergize to exceed client KPIs.

• Proven history in programmatic media planning and constructing measurement frameworks.

• Recent hands-on experience in building and optimizing campaigns within DSPs.

• Preference for familiarity with TTD, Nexxen, and DV360.

• Experience with Account-Based Marketing (ABM).

• Experience in supporting programmatic new business pitches, including audits and presentations.

• Capability to provide clear points of view and programmatic subject matter expertise.

• Strong cross-collaboration, interpersonal, and communication skills.

• Excellent analytical skills and outstanding attention to detail.

• Results-driven mindset with the ability to manage multiple projects effectively.

• Established and current work authorization in Canada without the need for sponsorship.

• Permanent residency in Canada.

• Reliable internet access and a professional background.

• Ability to remain stationary for extended periods while observing and interpreting written and verbal communication.

🏝️ Benefits

• Eligibility for bonuses.

• Medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for yourself.

• 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited PTO (with a minimum of 2 weeks).

• Paid company holidays.

• Day off on your birthday.

• End of Year Recharge (company closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, increasing in total amount over time.

• Annual anniversary trip with peers and executive leadership.

• Remote work from a home office.

• PC or Mac provided.