Associate Director, Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the programmatic and direct media strategy across a diverse portfolio that includes CTV, OLV, display, native, audio, DOOH, high-impact, and emerging formats.

• Lead the strategy and execution across DSPs such as StackAdapt, DV360, The Trade Desk, and others.

• Manage campaign setup, pacing, optimization, quality assurance, and troubleshooting.

• Create buying and audience strategies across open exchange, PMP, Preferred Deals, Programmatic Guaranteed, and direct IO opportunities.

• Oversee media planning and performance best practices, including forecasting, budgeting, reach and frequency, learning agendas, optimization, and analysis.

• Build and maintain relationships with publishers, platforms, and media partners; lead RFP processes, assess opportunities, and negotiate partnerships.

• Identify and evaluate new partners, formats, technologies, automation, and applications of AI.

• Collaborate with Client Partnerships, Creative, Growth, and Analytics teams.

• Deliver clear recommendations and business implications to clients.

• Mentor junior team members and contribute to new business pitches, thought leadership, and capability development.

⛳️ Requirements

• A minimum of 6 years of experience in developing and executing programmatic media strategies, preferably in an agency setting.

• Strong hands-on experience with DSPs such as The Trade Desk, DV360, and StackAdapt, including campaign setup, optimization, and troubleshooting.

• Experience with CTV, OLV, display, and other programmatic channels, including PMP, Preferred, Programmatic Guaranteed, and direct publisher buys.

• Comprehensive understanding of the programmatic ecosystem, including DSPs, SSPs, publishers, data providers, and verification partners.

• Experience in developing audience strategies using first-party data, contextual targeting, and modeled audiences.

• Strong media planning, measurement, and analytical skills, with the ability to convert performance data into clear strategic recommendations.

• Demonstrated client-facing experience with the capacity to simplify complex media concepts, anticipate needs, and serve as a trusted advisor.

• Proven experience in building relationships with media partners and contributing to new business initiatives.

• Relevant platform certifications are advantageous.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Generous retirement savings program.

• Considerate parental leave and return program.

• Flexible Time Off policy.

• Holidays observed.

• Quarterly company “Recharge” Days.

• Holiday closure in December.

• Continuous learning and development opportunities.

• Transparent practices in Diversity, Equity, Inclusion, and Belonging (DEIB).