Associate Director, Product Marketing, Hematology

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Oversee the creation and implementation of the yearly Hematology brand commercial strategy and tactical plan.

• Identify market opportunities and competitive hurdles, proposing strategic solutions.

• Guide brand prioritization and make informed trade-offs among initiatives.

• Act as a primary commercial representative on the cross-functional brand team.

• Develop and sustain knowledge of ALL/LBL, product treatments, clinical data, and care settings for both pediatric and adult patients.

• Convert customer insights, real-world data, and competitive intelligence into practical marketing strategies.

• Lead integrated promotional campaigns targeting both personal and non-personal audiences.

• Create personal selling resources and ensure alignment and execution in the field.

• Manage coordinated promotional strategies across field, digital, and other healthcare professional channels.

• Monitor brand performance, campaign effectiveness, and customer engagement metrics against commercial KPIs.

• Administer the brand budget, including forecasting, monthly accruals, and ROI tracking.

• Direct creative, media, and digital agency partners effectively.

• Independently drive projects with minimal supervision.

• Ensure that marketing strategies, tactical programs, and materials adhere to relevant laws, industry standards, and Jazz policies.

⛳️ Requirements

• At least 7 years of experience in commercial pharmaceutical or biotechnology sectors, with significant hands-on product marketing or brand management expertise.

• Demonstrated marketing proficiency within the complex specialty pharmaceuticals market.

• Willingness to travel domestically about 30% to 40% for conferences, field visits, and company meetings.

• Bachelor’s degree in marketing, business, life sciences, or a related field.

• Advanced degree (MBA, MS, PharmD, or an equivalent graduate qualification) is preferred.

🏝️ Benefits

• Discretionary annual cash bonuses or incentive compensation.

• Discretionary equity grants.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Vision insurance benefits.

• 401(k) retirement savings plan.

• Flexible paid vacation options.