Associate Director, Product Marketing

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead, mentor, and nurture a high-achieving Product Marketing team.

• Cultivate a collaborative, customer-centric environment while establishing clear goals, priorities, and performance expectations.

• Allocate team resources to advance commercialization priorities across the product portfolio.

• Spearhead the development and implementation of commercialization strategies for genomics and molecular diagnostics portfolios.

• Own the product positioning framework and cohesive communication strategy across products, campaigns, and customer interactions.

• Direct cross-functional go-to-market planning and lifecycle marketing strategies, encompassing positioning, messaging, launch strategies, sales enablement, and lifecycle marketing.

• Ensure successful commercialization through collaboration with Product Management, Commercial, Applications, R&D, and Operations.

• Oversee the creation of scientific content and technical marketing assets.

• Provide guidance on technical marketing priorities, including customer collaborations, technical data generation, and publication strategies.

• Maintain scientific accuracy and consistency in customer-facing marketing materials.

• Support digital marketing efforts, including demand generation, lead management, and e-commerce initiatives.

• Align commercialization efforts with portfolio strategies and product roadmaps.

• Offer strategic direction for partnerships with Marketing Communications, Sales, Applications, and Executive Leadership.

• Integrate customer insights, competitive intelligence, and market trends into commercialization planning.

• Establish commercialization priorities and marketing investments to support portfolio growth.

• Monitor marketing performance and enhance programs using data-driven insights.

• Contribute to annual commercial planning and the ongoing improvement of marketing processes.

⛳️ Requirements

• MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific field is required.

• A minimum of 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics.

• 2–4 years of experience in people management with a proven track record of developing high-performing teams.

• Demonstrated experience in leading product commercialization and product marketing efforts.

• Experience participating in or leading cross-functional new product development teams.

• Strong understanding of genomics, molecular diagnostics, or associated technologies.

• Proven experience in leading product commercialization and go-to-market initiatives in life sciences, biotechnology, or molecular diagnostics sectors.

• Strong scientific foundation with the capacity to translate complex technical concepts into compelling customer value propositions.

• Excellent scientific writing, communication, and presentation abilities.

• Experience in developing product positioning, messaging, sales enablement, and commercialization strategies.

• Ability to influence and collaborate effectively across Product Management, R&D, Applications, Commercial, Marketing Communications, and Executive Leadership.

• Strong customer and market orientation with experience integrating customer insights and competitive intelligence into commercial strategies.

• Data-driven mindset with experience in measuring commercialization effectiveness and marketing performance.

• Excellent organizational and project management skills, with the ability to prioritize multiple strategic initiatives in a dynamic environment.

• Willingness to travel up to 25% (both domestically and internationally).

• Customer-facing experience is preferred.

• A letter of motivation is required for application.

• A resume or curriculum vitae highlighting relevant qualifications and experiences is required.

• Must currently be eligible to work in the United States of America.

• Pre-employment checks may include driving history verification, drug screening, and background checks.

🏝️ Benefits

• Bonus

• Equity

• Flexible Time Off

• Holidays

• Employer covers 75% of the base medical plan with buy-up options

• Employer-paid dental

• Employer-paid vision

• Employer-paid $25,000 life/AD&D policy

• Paid parental leave

• 401(k) retirement plan