Associate Director – Patient Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the creation of the patient marketing strategy for REVTORPYK, ensuring alignment with APP/nursing, patient, caregiver, brand, and commercial requirements.

• Direct the formulation of the patient promotional platform, encompassing messaging, creative campaigns, and promotional strategies.

• Collaborate on an APP/nursing educational platform and omnichannel strategy alongside the Promotional lead.

• Establish a thorough patient omnichannel strategy in partnership with the Multi-channel Marketing Lead.

• Supervise the prioritization and evaluation of patient materials, projects, and resources through the Promotional Review Committee.

• Work closely with commercial operations, sales, medical, and market access teams for strategic alignment and execution.

• Track, evaluate, and enhance promotional campaigns utilizing performance metrics and insights.

• Engage with creative and media agencies; oversee assigned tactics and budgets while ensuring timely and budget-compliant completion.

• Collaborate with patient advocacy to support advocacy-related and patient-facing initiatives in a compliant manner.

• Ensure adherence to regulatory and legal standards for pharmaceutical promotions.

• Represent Celcuity as a reliable partner within the oncology community.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in science, business, marketing, or a related discipline.

• Over 10 years of commercial experience within the pharmaceutical/biotech sector.

• More than 5 years of oncology marketing experience, particularly in direct patient marketing.

• Demonstrated success in leading the development and execution of effective marketing campaigns.

• Experience with product launches as a promotional marketer.

• At least 2 years of Pharma sales experience, ideally in oncology.

• Proven ability for cross-functional collaboration, including managing teams and external agencies.

• Familiarity with FDA regulations regarding pharmaceutical promotions and compliance standards, including the Promotional Review Committee process.

• Outstanding communication and presentation skills, with the capacity to influence stakeholders at all organizational levels.

• An entrepreneurial mindset with a history of exploring innovative approaches, driving new opportunities, and inspiring others to devise creative solutions.

• Strong judgment and decision-making abilities.

• Excellent planning and project management skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company matching.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career advancement.