Associate Director, Paid Social

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Act as a senior client-facing leader, converting client objectives into comprehensive paid social media strategies.

• Develop and take ownership of complete full-funnel paid social plans.

• Create and present strategic suggestions, creative testing methodologies, and audience segmentation.

• Offer insights into emerging platforms, advertising formats, algorithm updates, and industry developments.

• Support MBR/QBR storytelling and senior-level client presentations.

• Supervise a team of 2–4+ members within the Paid Social team.

• Guide Managers and Senior Managers in strategy, client relations, and professional growth.

• Ensure quality and consistency in client deliverables across various accounts.

• Assist in staffing strategies, hiring processes, and onboarding procedures.

• Create training materials and spearhead process and SOP enhancements.

• Maintain QA and brand safety standards across all accounts.

• Collaborate on business development efforts, pitch presentations, and new business RFPs.

• Work alongside leads from programmatic, search, strategy, and creative departments on integrated media initiatives.

• Undertake additional related tasks and projects as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related discipline; an advanced degree is advantageous.

• 7–9 years of progressive experience in paid social or digital advertising.

• Demonstrated experience in managing a team of paid social experts.

• In-depth knowledge of Meta, LinkedIn, and TikTok is essential.

• Practical experience with Reddit, Snap, NextDoor, and X is required.

• Expert-level understanding of primary and secondary paid social platforms and their advertising ecosystems.

• Proven leadership and mentorship skills.

• Strong business insight, along with an understanding of agency operations and growth drivers.

• Exceptional client communication abilities, with a commanding presence in presentations.

• Capacity to contribute to new business initiatives and aid in agency revenue growth.

• Strong customer service orientation.

• Highly organized and detail-focused, capable of managing multiple tasks concurrently.

• Excellent verbal and written communication skills.

• Professional demeanor with an ability to engage with leadership and clients effectively.

• Commitment to maintaining confidentiality regarding business matters and employee privacy.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible spending account

• Voluntary life and accident plans

• 401(k) retirement plan with matching