Associate Director, Paid Search, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid search strategy and performance for a portfolio of 3–5 B2B accounts, covering forecasting, budget management, testing roadmaps, and quarterly perspectives.

• Lead the architecture and continuous optimization of campaigns across Google Ads, Microsoft Ads, and SA360, focusing on bidding strategies, audience segmentation, and automation.

• Create measurement strategies that link paid search investments to the sales pipeline through offline conversion imports, CRM feedback loops, and lead quality assessment.

• Utilize performance and measurement insights to pinpoint opportunities and provide guidance to clients regarding lead quality.

• Convert performance data and strategic insights into actionable advice for senior stakeholders at client organizations.

• Ensure account quality by conducting proactive quality assurance, account health evaluations, and adhering to team quality standards.

• Mentor and guide junior team members.

• Collaborate with Client Strategy, Analytics, and Creative teams to align paid search efforts with broader client and business strategies.

⛳️ Requirements

• A minimum of 6 years in paid search, with at least 3 years managing B2B programs where lead quality and pipeline were the primary focus, rather than MQL volume.

• Direct experience with B2B measurement frameworks, including Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality methodologies.

• In-depth knowledge of Google Ads and Microsoft Ads at the architectural level.

• Familiarity with SaaS, fintech, HR/payroll, or other similarly categorized B2B sectors.

• Strong analytical skills and proficiency in GA4, along with at least one enterprise analytics or business intelligence platform.

• Ability to maintain a perspective when faced with disagreement from senior clients, and the flexibility to adjust that perspective when data supports a different conclusion.

• Comfort with ambiguity and managing competing priorities across multiple accounts.

• Experience in an agency setting or experience in managing an agency.

• Knowledge of ABM and intent data platforms, such as 6sense or Demandbase.

• Experience in mentoring or formally managing paid search professionals.

• This role is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break during winter.

• Flexible work schedules.

• Options to work from anywhere.

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance and additional voluntary insurance options.

• Annual Class Pass credits.