Associate Director, Media Strategy, Client Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a strategic partner for a range of eCommerce DTC and Marketplace clients, overseeing the overall media strategy and relationships across paid search, paid social, programmatic, and affiliate channels.

• Spearhead integrated media strategies that link channel performance to client business objectives.

• Create and present media mixes, recommendations, quarterly business reviews, and campaign summaries.

• Assess client briefs and align channel strategies with comprehensive brand goals.

• Correlate media performance with overall business success and client KPIs.

• Manage scope and staffing alignment, serving as the escalation point for discussions regarding scope.

• Collaborate with creative teams on ad formats, messaging frameworks, and creative testing plans.

• Utilize GA4 and Shopify data to derive insights and inform strategic recommendations.

• Convert client feedback into actionable internal next steps.

• Work together with Finance and Practice leaders on resourcing, pricing, SOW management, and profitability.

• Supervise quarterly and annual strategic account plans and engage in new business pitches.

• Identify upsell and cross-sell opportunities.

• Track portfolio financial health, budgets, resource utilization, and ROI.

• Lead teams responsible for activation, media strategy, and creative execution.

• Keep an eye on media trends, search visibility, competitive activity, and category dynamics.

• Assess retail media, marketplace sales, and conversion performance using dashboards and commerce analytics.

• Spot portfolio growth opportunities and provide forward-looking commerce recommendations.

⛳️ Requirements

• More than 5 years of experience in digital marketing, with a strong emphasis on DTC paid media strategy, including paid search, paid social, programmatic, and/or affiliate channels.

• In-depth understanding of connected media channels throughout the entire consumer funnel from awareness to conversion and retention.

• Established history of managing complex client relationships and multi-channel integrated strategies in an agency or in-house setting.

• Proficient in GA4, including the analysis of customer journeys, audience building, and performance insights development.

• Skilled in Shopify, particularly in leveraging Shopify data and ecosystem integrations with media platforms.

• Strong background in creative strategy, including briefing, evaluating, and refining creative concepts.

• Financial and business acumen, including SOW management, profitability drivers, and revenue forecasting.

• Excellent executive presence and presentation skills.

• Experience mentoring junior team members and fostering cross-functional collaboration.

• Successful completion of a background check is required for candidates who receive an offer.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Generous retirement program.

• Considerate parental leave and return-to-work program.

• Flexible Time Off.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Sabbatical opportunities.

• Continuous learning and development opportunities.

• Remote-first workplace designed to support flexibility and connection.

• Commitment to transparent DEIB practices.

• Bonus based on company and client success.