Associate Director, Direct I/O

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a team in media strategy and execution across both traditional and digital direct publisher channels.

• Act as the primary client contact for Linear, OOH, Audio, and other pertinent media.

• Supervise planning, activation, and assessment while challenging existing norms.

• Direct the planning for ongoing, seasonal, and on-demand campaigns across direct partner media.

• Cultivate a deep understanding of clients’ businesses, marketing goals, and KPIs.

• Collaborate with integrated media strategy leaders to ensure Direct media initiatives align with the overall strategy.

• Manage RFP processes, including the creation and presentation of final recommendations to clients.

• Enhance operational efficiencies in planning, activation, reporting, and Ad Ops.

• Negotiate program inclusions, rates, and terms with partners while establishing internal best practices.

• Discover opportunities for partnership expansion and deliver added value and cost efficiencies.

• Present new publisher, data, and measurement partnership opportunities to clients.

• Champion the adoption of advanced measurement techniques among partners.

• Collaborate with Programmatic leads on a comprehensive Display/Video strategy.

• Mentor and develop team members.

⛳️ Requirements

• Over 5 years of directly relevant experience with a preference for full-funnel marketing expertise.

• In-depth knowledge of the digital media landscape, including display, video, social, and content.

• Familiarity with the programmatic environment and the interplay between direct, traditional, and programmatic buying is advantageous.

• Significant experience in planning large-scale publisher direct programs, which includes drafting briefs, identifying potential partners, leading a team through the RFP process, assessing partners, negotiating contracts, and presenting recommendations.

• Demonstrated ability to juggle multiple projects and deliver high-quality work under tight deadlines.

• Proven success in building and managing relationships, collaborating with local vendors, and executing campaigns.

• Strong skills in process development.

• Established experience in training and mentoring others.

• A natural curiosity and a willingness to challenge the status quo.

• Experience in Ecommerce, Retail, Luxury, or DTC sectors is a plus.

• Must possess authorization to work in the U.S.; this role does not qualify for immigration sponsorship.

🏝️ Benefits

• Half-day Fridays throughout the year

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible work schedules

• Options to work from anywhere

• Fully paid parental leave

• 401(k) matching

• Comprehensive Medical, Dental, Vision, Life, and Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance along with additional voluntary insurance

• Annual Class Pass Credits and more!