Associate Director – Digital Opinion Leader, Cross-Stakeholder Enablement Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the engagement strategy and enablement capabilities for Lilly's CMH digital influencer stakeholder ecosystem.

• Convert external signals into actionable recommendations, practical frameworks, and cross-functional initiatives.

• Comprehend partnerships and interactions with Digital Opinion Leaders while mapping best practices and appropriate usage.

• Ensure that engagement with Digital Opinion Leaders honors their independence and educational objectives.

• Identify emerging digital voices and outline effective engagement strategies.

• Supervise the stakeholder engagement utilization strategy across all sectors.

• Grasp and triangulate stakeholder preferences, business strategies, and compliance requirements.

• Define identification and prioritization criteria in collaboration with Ecosystem Intelligence and AI & Technology leads.

• Translate Digital Opinion Leader stakeholder insights into recommendations regarding engagement priorities.

• Establish connections with top global stakeholders and maintain oversight of strategic relationships.

• Act as an internal expert on effective engagement with various stakeholder types.

• Design, pilot, and assess new engagement methods.

• Codify successful pilots into scalable frameworks, playbooks, and operational guidance.

• Scan the external environment for innovative engagement models and emerging best practices.

• Develop and uphold engagement frameworks, toolkits, and playbooks.

• Integrate compliance guardrails and accountability standards into frameworks.

• Design and conduct stakeholder-category training.

• Provide coaching, guidance, and practical support for teams implementing frameworks.

• Draft essential communications for stakeholders.

• Assist in executive engagement preparation by identifying new stakeholders and opportunities.

• Monitor engagement outcomes against metrics such as relationship depth, insight quality, co-creation output, and practice impact.

• Report results and suggestions for improvement to the Engagement Strategy lead and cross-functional partners.

• Develop and execute a cross-functional stakeholder utilization strategy.

• Collaborate with U.S. and IBU affiliates to align stakeholder needs and optimal usage.

• Manage lists of frequently utilized stakeholders and ensure teams comprehend use cases.

• Work alongside a project manager to track activities against strategy and utilization requirements/cap.

⛳️ Requirements

• A bachelor's degree is required.

• Eligible candidates must be authorized to work in the United States on a full-time basis.

• At least 5 years of experience in pharmaceutical or healthcare external engagement, medical affairs, marketing, digital strategy, digital marketing, medical communications, or communications roles.

• Proven ability to transition from analysis to clear recommendations in ambiguous, rapidly changing environments.

• Demonstrated strategic judgment in defining new approaches where precedents are limited.

• Capability to synthesize complex inputs into a clear perspective for senior and cross-functional stakeholders.

• Experience in driving alignment across multiple functions with various priorities and levels of familiarity.

• Strong communication skills and the ability to engage credibly with digitally sophisticated external stakeholders as well as medical affairs and compliance teams.

• Ability to define excellence in emerging areas and translate it into practical frameworks, expectations, and actions.

• Hands-on experience in developing Digital Opinion Leader or digital influencer engagement programs.

• Understanding of the digital medical education ecosystem.

• Deep familiarity with social media and digital health content creation.

• Familiarity with social media analytics, social listening tools, and digital engagement metrics.

• Comfort in leading through ambiguity and rapid change.

• Background in medical communications, medical education, or health content strategy.

• Experience with social listening and NLP-based content analysis tools, such as Brandwatch, Meltwater, Sprinklr, or equivalent.

• Familiarity with digital engagement platforms, including virtual advisory tools, expert network platforms, community platforms, or content collaboration tools.

• Understanding of compliance frameworks governing pharmaceutical companies' interactions with healthcare professionals on social media and digital platforms.

• Background in cardiometabolic, obesity, or diabetes therapeutic areas.

• Familiarity with non-U.S. digital ecosystems, especially WeChat/DXY in China, LINE in Japan, and Coliquio/regional platforms in the EU.

🏝️ Benefits

• Company bonus contingent upon both company and individual performance.

• Company-sponsored 401(k).

• Pension plan.

• Vacation benefits.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• Prescription drug benefits.

• Flexible benefits, including healthcare and/or dependent day care flexible spending accounts.

• Life insurance and death benefits.

• Time off and leave of absence benefits.

• Well-being benefits, including an employee assistance program, fitness benefits, and employee clubs and activities.

• Disability accommodation support during the application process.

• Employee resource groups available to all employees.