Associate Director – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform go-to-market priorities into segmented demand strategies with clearly defined audiences, channels, budgets, and pipeline targets across Strategic, Enterprise, and Mid-Market segments.

• Create and enhance integrated campaigns utilizing email, paid and organic search, social media, content, webinars, and events, collaborating with the agency partner and the Brand & Content team.

• Manage marketing automation within HubSpot and coordinate with Sales and Commercial Operations on lead scoring, routing, and Salesforce integration.

• Take ownership of the demand generation scorecard and budget, providing reports on qualified pipeline, conversion rates, and cost per opportunity, while adjusting investments based on performance outcomes.

• Oversee the relationship with the digital agency, establishing clear briefs, priorities, and performance expectations.

• Leverage AI and automation to enhance execution efficiency.

• Recruit and mentor a future Demand Generation Specialist.

• Report to the VP of Marketing and collaborate with Sales, Commercial Operations, and the agency partner to develop a qualified pipeline and secure new logo opportunities.

⛳️ Requirements

• Over 8 years of experience in demand generation or performance marketing, including a minimum of 2 years in leadership roles or managing programs in B2B SaaS or technology.

• Proven track record of managing marketing-sourced pipeline and achieving qualified opportunity targets in a sales-assisted environment with complex buying cycles.

• Hands-on expertise with HubSpot or Marketo and Salesforce, encompassing workflows, scoring, lead lifecycle, and attribution.

• Strong skills in funnel analytics and budget management.

• Demonstrated experience in utilizing AI or automation to enhance results.

• Background in managing digital agencies and mentoring marketing team members.

• Excellent stakeholder communication abilities.

• Experience in marketing clinical trial technology, eClinical software, CRO services, or life sciences SaaS, along with familiarity with RBQM.

• Experience in building a demand generation team and executing programs across global or regional markets.

• Knowledge of intent, enrichment, and sales engagement tools, as well as sales methodologies such as MEDDPICC.

🏝️ Benefits

• Comprehensive Health Plans (HDHP, PPO, HMO) through TriNet, with CluePoints covering 90% of employee premiums and 70% of dependent premiums.

• Contributions to Health Savings Accounts (HSA) ($25 for employees / $50 for families per month).

• Flexible Spending Accounts (FSA) and Pre-Tax Commuter Benefits available.

• Life, AD&D, and Disability Insurance fully covered by the employer.

• 401(k) plan with up to a 4.5% employer match through T. Rowe Price.

• Access to voluntary benefits (MetLife & Aflac), including Critical Illness, Accident, Legal, and Identity Theft protection.