Associate Director, Cell Therapy Non-Personal Promotions

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution of non-personal promotion across various channels while designing integrated engagement opportunities that align with customer insights, audience segmentation, and brand goals.

• Collaborate with HCP and Patient Marketing business leads to develop engagement strategies, set objectives, conduct market research, and establish priorities.

• Oversee the planning and execution of HCP non-personal promotion across digital and media platforms.

• Direct the planning and execution of non-personal promotion for patient and caregiver initiatives related to disease-state education, branded engagement, and journey-based communications.

• Convert brand objectives, customer insights, audience segmentation, and market research into impactful campaigns with consistent messaging across digital channels.

• Partner with and manage daily operations with the media agency.

• Evaluate campaign performance, define and monitor KPIs, create dashboards, extract insights, and enhance initiatives through test-and-learn methodologies.

• Create targeted digital solutions and strategies to improve non-personal promotion, branding, and disease-state education efforts.

• Assess and evaluate marketing technology platforms, including AI and emerging digital solutions.

• Act as the content owner for non-personal promotion within the promotional review committee process, overseeing assets from inception to execution.

• Work in collaboration with Medical Affairs, Market Access, Commercial, and Legal teams to ensure strategies and executions are effective and compliant.

• Manage the budget for non-personal promotion omnichannel tactical execution.

• Willingness to travel up to 30% within the country.

⛳️ Requirements

• A minimum of 5 years of relevant marketing experience.

• A bachelor's degree in marketing or a related field is mandatory.

• Experience in oncology and/or cellular therapy marketing is preferred.

• Proven experience in building, managing, measuring, and optimizing non-personal promotional campaigns.

• Strong preference for candidates with experience in metastatic melanoma.

• Demonstrated ability to collaborate with cross-functional teams or work groups in a small business setting.

• Strong strategic thinker capable of formulating, developing, and executing strategies.

• Intellectually curious with the capacity to process large amounts of information in a fast-paced, evolving environment.

• Exceptional interpersonal skills to lead, engage, resolve conflicts, and build consensus among individuals from diverse cultures and disciplines.

• A strong team player and self-motivated individual contributor.

• Results-oriented with a strong sense of urgency.

• Excellent communication skills, with the ability to convey information both verbally and in writing efficiently and productively.

• Capability to sit for extended periods in front of a computer (2–4 hours).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional growth and development.

• Flexible working arrangements.

• Generous paid time off and holiday schedule.