Associate, Brand Strategy and Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development and execution of Humana's brand strategy.

• Integrate customer, market, competitive, and business insights into practical recommendations.

• Aid in planning and executing activation efforts, including project coordination, stakeholder alignment, and implementation.

• Collaborate with cross-functional teams to convert brand strategies into campaigns, communications, experiences, and customer interactions.

• Discover opportunities to enhance brand awareness, differentiation, engagement, and customer experience.

• Create and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, and training materials.

• Support brand strategy governance and offer guidance on brand positioning, messaging, and tone of voice.

• Utilize consumer, market, and competitive insights to shape brand recommendations and activation opportunities.

• Track brand health, campaign, and activation performance metrics.

• Consolidate findings and key learnings into actionable recommendations for stakeholders.

⛳️ Requirements

• A Bachelor's degree is required.

• A minimum of 3 years of experience in brand strategy, brand management, marketing, communications, or a related field.

• Experience in supporting integrated marketing campaigns or brand activation initiatives is essential.

• Knowledge of brand positioning, messaging frameworks, and brand management principles.

• Excellent project management, communication, and collaboration abilities.

• Strong skills in written and verbal communication, presentation, and relationship-building.

• Proven ability to work effectively within cross-functional teams.

• Capacity to manage multiple projects and stakeholders in a fast-paced environment.

• Ability to work from a dedicated space without ongoing interruptions to safeguard member PHI/HIPAA information.

• Self-provided internet service with a minimum of 25 Mbps download and 10 Mbps upload speeds.

• Preferred: Degree in Marketing, Communications, Business, or a related field.

• Preferred: Experience in healthcare, insurance, agency, financial services, consumer packaged goods, or another regulated industry.

• Preferred: Experience in developing briefs, activation plans, training materials, or brand guidance resources.

• Preferred: Experience using consumer and market insights to inform strategic decision-making.

• Preferred: Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.

• Preferred: Experience collaborating with creative agencies or external partners.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical, dental, and vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company and personal holidays.

• Paid parental and caregiver leave.

• Short-term and long-term disability coverage.

• Life insurance.

• Support for personal wellness and smart healthcare decisions.

• Occasional travel to Humana offices for training or meetings.