Senior Manager, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Uphold Certify's brand identity, encompassing voice, tone, visual language, and overall positioning.

• Sustain and enhance the brand guidelines system.

• Conduct regular brand audits and apply insights to refine the brand.

• Collaborate with Product Marketing and leadership on positioning, market strategies, and competitive narratives.

• Manage the master content strategy and editorial calendar.

• Create thought leadership content for health plan executives and leaders in provider operations.

• Oversee the development of articles, blogs, LinkedIn content, newsletters, video scripts, webinars, event presentations, white papers, contributed industry articles, and sales enablement materials.

• Establish a scalable content production system utilizing AI tools, internal subject-matter experts, customer insights, and external partners.

• Work alongside Marketing, Business Development, Product, Customer Success, and executives to facilitate pipeline creation, customer education, product launches, events, and market authority.

• Lead Certify's podcast, managing guest strategies, topic selection, production, publishing, and audience growth.

• Enhance Certify's LinkedIn presence and executive ghostwriting initiatives.

• Develop and expand Certify's owned newsletter.

• Monitor channel performance and refine content type, frequency, and distribution accordingly.

• Manage events strategy and oversee conferences, roundtables, webinars, proprietary events, logistics, materials, and follow-up campaigns.

• Formulate employer brand strategies and recruiting content.

• Collaborate with People & Talent on talent marketing efforts.

• Oversee corporate communications, including executive announcements, company updates, investor communications, and press releases.

• Create internal brand engagement programs.

⛳️ Requirements

• 6–10+ years of experience in brand marketing, content strategy, or editorial leadership.

• Proven history of building or transforming a brand within a healthcare or technology setting.

• Demonstrated capability in managing content operations at scale, including editorial systems, production workflows, and high-volume output.

• Hands-on experience with owned media channels such as LinkedIn company profiles, newsletters, podcasts, or video initiatives.

• Excellent writing and editorial abilities.

• Proficient in converting business objectives into brand narratives and content strategies aimed at B2B buyers and talent audiences.

• Preferred: Experience in healthtech, health plan operations, or B2B enterprise SaaS with intricate buyer demographics.

• Preferred: Familiarity with AI-driven content workflows, LLMs, automation platforms, or content intelligence software.

• Preferred: Experience in managing or contributing to executive thought leadership and ghostwriting programs.

• Preferred: Knowledge of demand generation and account-based marketing (ABM).

🏝️ Benefits

• Full coverage of health, dental, and vision insurance premiums for employees.

• Unlimited PTO for US-based team members, guaranteeing at least two weeks of time off annually to recharge.

• Health insurance for employees based in India.

• Statutory leave benefits for employees in India.

• Additional wellness (menstrual) leave provisions for women in India.

• Commitment to an inclusive workplace and equal employment opportunities.

• Reasonable accommodations during the application process.