Senior Director, Brand and Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the brand strategy and growth initiatives, spearheading the annual brand planning process and transforming business priorities, consumer insights, market trends, and cultural opportunities into a strategic growth plan.

• Collaborate with Commercial and Sales leadership to create marketing and go-to-market strategies that drive consumer demand and foster commercial growth.

• Work alongside Innovation and cross-functional teams on products and initiatives, guiding the process from opportunity identification and consumer propositions to successful launch.

• Direct integrated brand and product campaigns from strategic development to launch, including crafting briefs, developing narratives, planning go-to-market strategies, aligning cross-functional teams, and overseeing execution.

• Partner with internal Creative teams and external agencies to produce unique and strategically focused work.

• Enhance Hint's visibility through social media, collaborations with creators and influencers, partnerships, events, and experiential marketing initiatives.

• Integrate Creative, Media, Social, Influencer, PR, Product, Innovation, Sales/Commercial, Insights, and other stakeholders around a unified consumer and business narrative.

• Advocate for and uphold the Hint brand perspective in cross-functional conversations.

• Establish priorities, provide clarity, make informed decisions, and ensure accountability among teams and partners.

• Define success metrics across brand health, consumer engagement, innovation, and commercial performance; leverage data and insights to refine marketing strategies and drive growth.

⛳️ Requirements

• Over 10 years of experience in brand, consumer, or integrated marketing, preferably within CPG, beverage, food, lifestyle, retail, or other consumer-centric sectors.

• Proven ability to link consumer insights, brand strategy, innovation, and commercial opportunities into a coherent growth agenda.

• Experience in leading integrated campaigns from inception to completion—covering opportunity identification, brief writing, creative development, go-to-market execution, launch, and optimization.

• Demonstrated experience collaborating closely with Sales/Commercial and Innovation teams to turn business opportunities into consumer-facing strategies and successful launches.

• Exceptional creative instincts and sound judgment.

• Background in building brands through social media, collaborations with creators/influencers, partnerships, events, experiential marketing, or other relevant channels.

• Capable of working independently, taking initiative, and acting swiftly.

• Highly effective in cross-functional leadership, with the ability to build trust and influence across Marketing, Creative, Innovation, Sales, and Commercial departments.

• Strong written, verbal, and presentation communication skills.

• A balance between strategic thinking and hands-on execution.

• Proven success in developing high-performing teams and nurturing talent.

🏝️ Benefits

• Bonus Eligible

• Unlimited Vacation

• Sick Days

• Company covers up to 95% of employee and dependent healthcare premiums

• Life insurance (both company-paid and voluntary options)

• Flexible Spending Accounts

• 401K options (regular and Roth)

• Up to $150/month reimbursement for health and wellness expenses

• Up to $100 monthly towards your cell phone and $50 monthly for Internet (if applicable)

• Employee Discount on Hint Water