Brand Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and strategize brand marketing initiatives

• Collaborate with product and growth marketing teams to exceed departmental goals

• Handle project management, event coordination and execution, negotiation of sponsored events, logistics, campaign planning and execution, as well as budget oversight

• Ensure that campaigns, deliverables, event specifics, and brand marketing tasks are effectively communicated and managed logistically

• Engage in cross-functional collaboration across brand, product, growth, sales, and product teams

• Partner with the VP of Brand Marketing, content manager, and designers to create and roll out significant marketing campaigns

• Conduct competitive analysis and apply insights to campaigns

• Promote communication among project stakeholders across different functions

• Organize and implement sponsored events in the innovation management and intellectual property sectors

• Plan and manage Wellspring’s annual LEAP Innovation Summit, including venue selection and cross-functional collaboration

• Oversee the annual events budget and manage marketing team expenses

⛳️ Requirements

• Proven experience in project and event management

• Background in budget management and sponsorships

• Experience working with cross-functional teams

• Strong knowledge and enthusiasm for disruptive marketing

• Flexibility, effective communication, and strong attention to detail

• Familiarity with Monday.com or similar project management tools

• Experience with HubSpot and marketing automation platforms

• Proficient writing skills for emails, marketing campaigns, promotional content, and website copy

• Understanding of the innovation management and/or intellectual property management field

• Bachelor’s degree in marketing or a related field

🏝️ Benefits

• 401(k) and retirement benefits

• Travel reimbursement

• Health benefits

• Paid time off

• Flexible work location