ASO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the ASO strategy and roadmap for Inkitt, Galatea, CandyJar, and Ironblood on both iOS and Android platforms, establishing priorities and testing schedules for each market.

• Conduct structured experiments involving creative elements, metadata, and store journeys to enhance conversion rates, keyword rankings, and overall category standings.

• Optimize screenshots, preview videos, icons, and copy to ensure each listing is pertinent and effective in every market.

• Develop Custom Product Pages and Custom Store Listings tailored for various intents and target audiences.

• Collaborate with the Product team to enhance ratings and review health, and advocate for featuring opportunities with Apple and Google editorial teams.

• Spearhead localization and geo-segmented testing to ensure each app delivers a native experience in every region.

• Work closely with User Acquisition, Creative, Product, and Data teams to share insights from paid and organic initiatives and transform successes into repeatable processes.

• Manage ASO reporting, converting data into actionable priorities for the team and leadership.

⛳️ Requirements

• 4-6 years of experience in ASO or mobile growth, preferably within B2C apps that have significant install volumes.

• Proven success in enhancing store conversion rates, keyword rankings, and average ratings through structured experimentation.

• Practical experience in briefing, specifying, and evaluating store creative elements such as screenshots, icons, preview videos, and feature graphics.

• Extensive keyword research and metadata knowledge, including impact measurement and iteration frequency.

• Experience in creating and directing traffic to Custom Product Pages and Custom Store Listings with accurate tracking.

• Skilled in enhancing review prompts and managing review replies on a large scale.

• Proven ability to secure store features through editorial relationships and compelling promotional materials.

• Global ASO expertise, including localization workflows (with translation QA), market prioritization, geo-specific messaging, and locale-specific testing and rollout.

• Proficient in multi-language copywriting and understanding locale constraints, particularly for languages like German and French.

• Comfortable with spreadsheets, A/B testing frameworks, and crafting concise hypotheses.

• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN.

• Experience with subscription funnels and testing messaging related to pricing or plans.

• Basic video and design skills for rapid asset iteration.

• Strong communication and project management abilities across teams and time zones.

🏝️ Benefits

• 401k plan designed to assist you in saving for the future.

• Health benefits tailored to your needs, encompassing medical, dental, and vision coverage.

• Professional coaching available for everyone.

• Team-building events, including our annual company-wide trip.

• Unlimited access to our Galatea app and CandyJarTV app.

• An unlimited budget for self-development books.

• Charity donation of your choice upon reaching your one-year anniversary.

• Complimentary lunch in the office every day.

• Class Pass membership for US-based employees and gym access for employees in Berlin.

• Dog-friendly offices.