Area Sales Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and execute a sales strategy for the UK region that aligns with the overall commercial objectives, sales goals, and growth aspirations.

• Cultivate and enhance relationships with current distributors and key accounts throughout the region, while managing one significant national account independently.

• Identify and secure new business opportunities with potential distributors and strategic accounts, targeting laundromat investors, commercial laundries, hospitality, healthcare, and facility management sectors.

• Establish trusted connections with decision-makers at the distributor, investor, and end-customer levels.

• Assist distributors in their growth through collaborative customer visits, sales training, product knowledge sharing, project support, and market development efforts.

• Plan and conduct visits for distributors and customers to the client's manufacturing facilities.

• Advocate for the entire product portfolio, featuring new launches, significant innovations, and strategic brands.

• Monitor market changes, competitor actions, pricing trends, and customer requirements, translating insights into commercial strategies.

• Maintain accurate and current forecasts, pipelines, visit reports, and account development plans within Salesforce.

• Negotiate commercial agreements within company policies, safeguarding pricing, margins, and overall profitability.

• Collaborate closely with Product Management, Marketing, Customer Service, Finance, Pre-Sales, and Operations, while supporting campaigns, trade shows, and distributor events.

• Participate in annual budget planning, sales reviews, and regional business evaluations.

⛳️ Requirements

• A minimum of 5 years in B2B sales, business development, or account management.

• Demonstrated experience in distribution or channel sales, working with distributors, dealers, or channel partners.

• Proven success in expanding existing accounts and acquiring new business from prospecting to closure.

• Strong grasp of consultative, project-oriented selling and long-term account management.

• Proficient with CRM systems, sales forecasting, pipeline management, and structured account planning.

• Comprehensive understanding of regional market dynamics throughout the UK.

• Excellent negotiation, influencing, and presentation skills, with the ability to engage at all organizational levels.

• Self-driven and well-organized, capable of managing a region independently while balancing multiple accounts and priorities.

• Fluent in English.

• Located in the UK, conveniently close to a major airport, with a willingness to travel frequently within the region and occasionally internationally.

• Experience in equipment sales, professional laundry, HVAC, facility management, hospitality, or a related technical commercial environment is advantageous.

• Proficiency in Dutch is a plus, but not required.

• A degree in Business, Sales, Marketing, Engineering, or a related field is preferred; equivalent commercial experience is equally valued.

• Additional training in sales, negotiation, or technical areas is favorable.

• Experience working in an international organization alongside cross-functional teams is beneficial.

🏝️ Benefits

• Competitive salary and benefits package.

• Support from a global market leader with a robust portfolio of trusted brands and a continuous stream of product innovations.

• Genuine ownership of a UK region, with the autonomy to develop your own strategy and partnerships.

• Home-based work arrangement, backed by a broader international business and specialized internal teams.

• Diverse travel opportunities, including visits to manufacturing facilities, distributor events, and international trade shows.