Area Manager, Franchise Performance

This is a fully remote position, open to applicants in Arizona, +1 more state.

📋 Description

• Act as a trusted advisor to a portfolio of hotel owners throughout the central United States, with a primary focus on Econo Lodge and Rodeway Inn properties.

• Evaluate hotel performance and operational data to pinpoint opportunities for enhancing portfolio performance.

• Conduct on-site and virtual consultations utilizing the appropriate tools, resources, and performance insights.

• Counsel owners on strategies to boost guest satisfaction, increase top-line revenue, enhance profitability, and foster portfolio growth.

• Create action plans for consultations and ensure timely follow-up after consultations.

• Keep records of property, ownership, consultations, and management in Salesforce.

• Assess consultation effectiveness through feedback from regional vice presidents, Owner Engagement Index surveys, and stakeholder adoption of recommended actions.

• Stay informed about Choice programs, franchise requirements, operational practices, market trends, and industry conditions.

• Work collaboratively with cross-functional teams and connect owners with operational, sales, revenue, training, and execution resources.

• Report unusual property performance trends, ownership engagement issues, and competitive intelligence to the Director of Franchise Performance & Activation.

• Assist in franchise growth by identifying franchise opportunities and generating leads with regional vice presidents of franchise sales.

• Engage in franchise association activities, communications, and corporate initiatives.

• Collect and disseminate industry intelligence, market trends, risks, opportunities, and best practices.

• Communicate through virtual meetings, phone, email, and text while managing portfolio and project priorities independently.

• Travel occasionally to Choice offices in Rockville, Maryland, or Scottsdale, Arizona, and attend meetings nationwide.

⛳️ Requirements

• A minimum of five years in hotel-level leadership or other relevant experience.

• Proven experience in analyzing performance data and applying insights to enhance hotel operations or business outcomes.

• Experience in consulting, training, or influencing hotel owners, operators, or similar business stakeholders.

• Demonstrated success in supporting hotel performance improvement initiatives.

• Ability to balance portfolio responsibilities, meet deadlines, and manage multiple project support requests.

• Comprehensive understanding of hotel operations, guest-service diagnostics, action planning, property systems, sales and marketing, and profit-and-loss statements.

• Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.

• Capability to utilize Salesforce for property, ownership, and consultation documentation.

• Ability to interpret performance and workflow data using systems and sources such as STR, GIS/Medallia, Cvent, Workday, Concur, Zoom, Tableau, Profitability Benchmarking/HotStats, Okta/MFA, Business Intelligence, and related corporate reporting systems.

• Effective communication skills through virtual meetings, phone, email, and text.

• Strong analytical judgment and data management skills.

• Exceptional written, verbal, consultative, and results-oriented communication skills.

• Strong abilities in relationship-building, listening, training, consulting, influencing, and persuasion.

• Effective organizational skills, time management, accountability, and follow-through.

• Self-motivated approach with the capacity to manage multiple priorities and achieve results in a remote work setting.

• Associate or bachelor’s degree in a related field, or an equivalent combination of education and relevant experience.

• Residence within the Central Time Zone is required.

• Approximately 10% of nationwide travel is necessary.

• No specific certification or professional credential is required.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, and vision coverage.

• Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts available at Choice hotels globally.