Area Director, Franchise Performance – South Georgia/Florida Panhandle

This is a fully remote position, open to applicants in Florida.

📋 Description

• Act as a strategic commercial consultant to hotel owners and operators by leveraging hotel, portfolio, and market data.

• Perform property visits, conduct performance assessments, and engage in business consultations.

• Formulate and advocate for the implementation of strategic commercial action plans.

• Enhance RevPAR, market share, ADR, occupancy rates, revenue growth, and profitability for owners.

• Assess market demand, competitive positioning, business mix, pricing strategies, distribution efficiency, and sales performance.

• Examine performance trends, pace reports, demand drivers, channel contributions, competitive intelligence, and market dynamics.

• Collaborate with Revenue Management and hotel leadership on pricing, inventory management, forecasting, and segment strategies.

• Track commercial dashboards and proactively identify potential risks.

• Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.

• Boost engagement and involvement in revenue-generating initiatives and programs.

• Convert operational and financial data into practical recommendations.

• Lead regular performance discussions with hotel owners, management companies, and property leadership teams.

• Document commitments, action items, and strategic decisions while ensuring accountability and follow-up.

• Maintain records of consultations, performance plans, ownership interactions, and commercial initiatives.

• Submit precise and timely expense reports.

• Support franchise growth, retention strategies, franchise associations, and industry activities.

• Disseminate market insights, best practices, and emerging opportunities.

• Engage in special projects and organizational initiatives as assigned.

⛳️ Requirements

• Must currently reside in the South Georgia or Florida Panhandle region.

• At least fifteen (15) years of progressive experience in the hotel industry, with considerable responsibility in commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance enhancement.

• Minimum of ten (10) years of hotel leadership experience, ideally including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibilities.

• Proven track record of enhancing hotel commercial performance, particularly in revenue growth, RevPAR, market share, and owner profitability.

• Demonstrated ability to influence business decisions through analytical insights and strategic consultation.

• Experience working effectively within a matrixed organization and driving outcomes without direct authority.

• Strong analytical skills, forecasting ability, and financial acumen.

• Familiarity with hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms.

• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

• Capability to analyze and interpret extensive datasets and convert findings into actionable business recommendations.

• Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing effectiveness, loyalty programs, and profitability metrics.

• Exceptional consulting, communication, negotiation, and influencing skills.

• Strong executive presence with the ability to communicate effectively with hotel owners and senior leaders.

• Capacity to manage multiple priorities while overseeing a geographically dispersed portfolio.

• Strong relationship-building and stakeholder management skills.

• Demonstrated commercial acumen and strategic thinking abilities.

• Ability to navigate ambiguity and adjust priorities in a dynamic business environment.

• Commitment to organizational values, integrity, collaboration, and continuous improvement.

• Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or an equivalent combination of education and experience.

• Regular travel of approximately 70% is necessary.

• Ability to travel independently within the designated territory.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, and vision coverage.

• Leave and paid time-off for holidays, vacations, personal matters, family, volunteer work, sick leave, jury duty, bereavement, military obligations, and religious observances.

• Financial benefits related to retirement and health savings.

• Employee recognition initiatives.

• Discounts available at Choice hotels globally.

• Annual bonus as part of Choice’s Management Incentive Plan (MIP).

• Opportunity for a home office work arrangement.

• Virtual engagement with Choice team members and leadership via Zoom.