Area Director – Franchise Performance

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Drive the commercial success of a portfolio comprising midscale and upper midscale franchised hotels.

• Provide guidance to hotel owners, operators, and management companies using data on revenue, market trends, and operational performance.

• Create and influence the implementation of strategic commercial action plans aimed at enhancing RevPAR, market share, ADR, occupancy, revenue growth, and profitability for owners.

• Conduct on-site consultations, virtual meetings, business reviews, property visits, and performance assessments.

• Align performance strategies of hotels with company initiatives and available resources.

• Collaborate with teams from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations.

• Assess market demand, competitive positioning, business mix, pricing strategies, distribution efficiency, and sales performance.

• Analyze trends in performance, pace reports, demand drivers, channel contributions, competitive intelligence, and market dynamics.

• Adjust pricing, inventory, forecasting, and segment strategies in response to changing market conditions.

• Monitor commercial dashboards and performance metrics, identify risks, and modify strategies accordingly.

• Coordinate targeted support from commercial partner teams and enhance participation in revenue-generating initiatives.

• Transform operational and financial data into actionable insights for owners and hotel leadership.

• Facilitate recurring performance discussions and nurture relationships with owners and stakeholders.

• Document commitments, action items, strategic decisions, consultations, and performance plans.

• Submit timely and precise expense reports.

• Support franchise growth and retention initiatives, conferences, franchise associations, special projects, and organizational initiatives.

⛳️ Requirements

• Must reside in Virginia or North Carolina.

• At least fifteen (15) years of progressive experience in the hotel industry with significant responsibility in commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance enhancement.

• A minimum of ten (10) years in hotel leadership roles, ideally including franchise performance, revenue management, commercial leadership, or multi-unit operational oversight.

• Proven track record of enhancing hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability.

• Successful in influencing business decisions through analytical insights and strategic consultation.

• Experience operating effectively within a matrixed organization and influencing results without direct authority.

• Strong analytical skills, forecasting abilities, and financial acumen.

• Familiarity with hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms.

• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

• Ability to analyze and interpret extensive datasets and convert findings into actionable business recommendations.

• Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics.

• Exceptional consulting, communication, negotiation, and influencing abilities.

• Strong executive presence with effective communication skills directed towards hotel owners and senior leaders.

• Capacity to manage multiple priorities while overseeing a geographically dispersed portfolio.

• Strong relationship-building and stakeholder management skills.

• Demonstrated commercial insight and strategic thinking.

• Ability to navigate uncertainty and adapt priorities within a dynamic business environment.

• Commitment to organizational values, integrity, collaboration, and continuous improvement.

• Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or an equivalent combination of education and experience.

• Regular travel of approximately 70% is necessary.

• Ability to travel independently within the assigned territory.

🏝️ Benefits

• Competitive compensation and benefits, which include medical, dental, and vision coverage.

• Leave and paid time off for holidays, vacation, personal, family, volunteer work, sick leave, jury duty, bereavement, military service, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels globally.

• Annual bonus eligibility under Choice’s Management Incentive Plan (MIP).

• Option for a home office work arrangement.

• Virtual engagement with Choice team members and leadership via Zoom.