Appointment Setter, SDR

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Conduct high-volume outbound cold calls to small and mid-sized businesses located in the US.

• Maintain an average dialing rate of around 20–25 calls per hour.

• Engage directly with business owners, decision-makers, and sales leaders.

• Adhere to a structured cold-calling methodology and utilize a sales script.

• Identify authentic business needs and qualify potential opportunities.

• Schedule qualified 30-minute sales meetings and confirm them in the calendar.

• Consistently follow up with prospects who require callbacks.

• Actively rebook prospects who fail to show up for meetings.

• Keep precise records of prospect statuses, notes, follow-ups, and meeting details in the CRM.

• Provide brief end-of-shift reports summarizing calls, conversations, booked meetings, and pending follow-ups.

• Engage in continuous sales coaching, call evaluations, role-playing sessions, and team training.

• Aim for performance targets, striving for approximately one booked meeting for every two hours of calling, progressing to one appointment per hour.

• Monitor daily dial volume, connection/conversation rates, conversion from conversations to meetings, meeting attendance rates, and weekly meetings secured.

• Utilize CRM software, cloud-based phone systems, calendar and meeting-scheduling tools, as well as AI-assisted role-play and training resources.

• Complete a hands-on outbound sales assessment that includes calling metrics questions, objection-handling scenarios, and live cold-call role-playing.

⛳️ Requirements

• At least 12 months of experience in a genuine outbound cold-calling position.

• Recent experience in outbound calling within the last two years.

• Demonstrable B2B sales, appointment-setting, or SDR experience.

• Experience in cold calling rather than primarily dealing with warm inbound inquiries.

• Background in selling or prospecting within the US or UK markets, or a proven ability to communicate effectively with US prospects.

• Strong ability to handle objections and maintain composure during challenging calls.

• Clear, warm, professional, and easily understandable speaking voice appropriate for engaging US business owners.

• Solid understanding of personal outbound sales metrics and past performance.

• Persistent yet professional approach to following up and rebooking prospects.

• Ability to work autonomously and remain productive throughout a remote evening shift.

• Open to coaching and willing to adhere to an established sales methodology.

• A quiet, dedicated home office environment free from disruptive background noise.

• Stable and dependable internet connection, preferably wired.

• Reliable backup plan for internet or power outages.

• Functional computer.

• Professional-grade headset.

• Webcam for meetings, training sessions, and coaching.

• Willingness to work full-time Monday to Friday from 16:00–00:00 SAST until November 1, 2026, then from 17:00–01:00 SAST.

• Comfortable with learning new sales technologies; specific experience with CRM systems is not mandatory.

🏝️ Benefits

• Opportunity for advancement into team-lead roles as the remote sales team grows.

• Practical outbound sales assessment included as part of the hiring process.