App Messaging Product Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the vision, strategy, roadmap, and performance for app messaging functionalities.

• Facilitate customer engagement across various digital channels.

• Act as the main point of contact among business, marketing, technology, and analytics teams.

• Convert customer and business requirements into scalable product solutions.

• Lead the prioritization, experimentation, measurement frameworks, and ongoing optimization efforts.

• Enhance engagement, adoption, and overall customer experience.

• Guide stakeholders and influence cross-functional teams to achieve high-impact results.

⛳️ Requirements

• Over 5 years of experience in digital product management or ownership, or in customer engagement roles.

• More than 5 years of experience in defining product strategy, roadmaps, and requirements for customer-facing digital products.

• At least 5 years of experience in healthcare, retail, loyalty, or customer engagement sectors.

• Over 5 years of experience with web or mobile app messaging, push notifications, in-app messaging, email, and SMS campaign execution.

• More than 5 years of experience prioritizing features and initiatives based on customer impact, business value, and technical considerations.

• At least 5 years of experience in defining and tracking product KPIs and utilizing performance metrics to guide roadmap priorities.

• Over 3 years of experience with campaign analytics, testing methodologies, and performance optimization best practices.

• At least 3 years of experience using product management reporting tools like Jira or similar platforms.

• More than 3 years of experience with analytical and reporting skills, effectively communicating performance insights.

• Over 3 years of experience managing multiple priorities and collaborating with cross-functional teams.

• Between 2 to 3 years of experience developing app or web messaging strategies to enhance engagement, adoption, and customer actions.

• Between 2 to 3 years of experience utilizing mobile engagement tools such as Braze, Adobe, Branch, or similar tools for campaign execution and reporting.

• 1 to 2 years of experience employing AI tools for standardized reporting across various platforms.

• Bachelor’s degree in business, technology, finance, engineering, or a related field, or equivalent work experience.

• Strong communication skills.

• Skills in mindfulness, organization, and project management.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources supporting physical, emotional, and financial well-being.

• CVS Health bonus, commission, or short-term incentive program in addition to base salary.