Alliance Marketing Manager

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Oversee the marketing strategy and implementation for the strategic collaboration with Eaton.

• Create and lead the joint go-to-market strategy to meet shared pipeline and revenue goals.

• Convert business priorities into effective messaging, offers, campaigns, and sales activation initiatives.

• Identify key markets, customer segments, use cases, and growth opportunities.

• Develop cohesive marketing initiatives that span campaigns, account-based marketing, events, webinars, and strategic customer programs.

• Craft joint messaging, value propositions, offers, and content for the collaborative solution.

• Establish and oversee integrated go-to-market programs.

• Design sales activation programs, tools, and resources for both organizations.

• Work collaboratively with stakeholders at ChargePoint and Eaton to synchronize priorities and enhance execution.

• Set up performance measurement frameworks and refine programs based on pipeline and revenue results.

• Lead program execution from strategy formulation through implementation and continuous enhancement.

• Report directly to the Vice President, Growth & Demand Generation.

⛳️ Requirements

• Over 7 years of experience in B2B marketing.

• Background in alliance, partner, channel, field, or demand generation marketing.

• Proven experience in spearheading marketing initiatives for strategic technology, ecosystem, or channel partnerships.

• Demonstrated success in developing integrated marketing programs that drive demand and measurable pipeline results.

• Strong grasp of B2B go-to-market strategies, sales activation, and demand generation.

• Proven capability to manage and influence stakeholders within complex organizations.

• Ability to translate strategy into actionable execution and propel programs across various teams.

• Preferred: Experience in EV charging, energy, electrical infrastructure, technology, or other intricate B2B markets.

🏝️ Benefits

• Annual merit-based RSU grants.

• Health insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Paid time off.

• Parental leave.

• Life insurance.

• Disability insurance.

• Wellness resources.

• Reasonable accommodations throughout the employment process.