Affiliate & Partnerships Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take responsibility for affiliate revenue, CPA discipline, payback period, LTV, targets, and channel economics.

• Manage the affiliate channel utilizing contribution margin and LTV:CAC, while analyzing cohort retention and reallocating budgets.

• Oversee the program in Canada, the US, and Australia, which includes sourcing creators, managing platforms, gifting, PR, and partnerships.

• Facilitate US market entry through TikTok and TikTok Shop.

• Develop and oversee the creator lifecycle from customer to ambassador, affiliate, and top-tier creator.

• Manage onboarding throughput and cultivate the mid-tail creator segment.

• Establish whitelisting and creator-asset pipelines for paid social and assess the impact on blended CAC.

• Utilize creators for product seeding and cross-selling, including the Pantry line.

• Oversee sampling initiatives, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming.

• Design and evaluate creator compensation models, rate cards, and negotiation strategies.

• Manage the affiliate stack and conduct holdouts and geo tests to evaluate attribution and incrementality.

• Collaborate with and mentor the affiliate team while addressing reporting and reliability gaps.

• Provide data-driven weekly and bi-weekly leadership reports with insights and recommendations.

• Maintain and enhance relationships with top-performing creators while actively managing concentration risks.

⛳️ Requirements

• 5-10 years of experience in affiliate, influencer, or partnerships marketing, with a direct responsibility for revenue generation.

• Experience in DTC or e-commerce CPG is preferred.

• Proven track record in building or revitalizing a program.

• Proficient in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort.

• Experience with new market launches.

• Strong preference for candidates with US launch experience and proficiency in TikTok Shop strategy.

• Background in managing offline activations and creator trips.

• Experience leveraging creators to launch or expand a secondary SKU while supporting the core product without causing cannibalization.

• Experience managing or closely mentoring marketing professionals.

• Excellent stakeholder communication skills and the ability to present data-driven recommendations to leadership.

• Familiarity with Upfluence, AWIN, Impact, Roster, Triple Whale, or similar tools.

• Comfortable integrating AI and automation into personal workflows.

• Reliable operator: accountable for commitments from start to finish, identifying risks early, and halting ineffective initiatives.

🏝️ Benefits

• Free grocery plan.

• Bi-annual performance bonus linked to company and individual goals.

• Health plan available after 3 months.

• 401(k) plan available after 6 months.

• 20 days of Paid Time Off (PTO).

• Fully remote work within the USA, with flexible hours.

• High potential for career growth within the company.