Affiliate & Partnerships Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Report directly to the Founder & CEO; collaborate with the affiliate team without having any direct reports.

• Take ownership of affiliate revenue, CPA discipline, payback period, LTV, program objectives, and channel economics.

• Manage the channel by utilizing contribution margin, LTV:CAC, cohort behavior, and retention insights.

• Oversee affiliate and ambassador programs across Canada, the United States, and a third market.

• Direct creator sourcing, platforms, gifting, PR, partnerships, and TikTok/TikTok Shop strategies for entering the US market.

• Develop and oversee the creator lifecycle from customer to ambassador, affiliate, and top-tier creator.

• Manage onboarding throughput and intentionally cultivate the mid-tail creator roster.

• Establish whitelisting and creator-asset pipelines to support paid social; assess the impact of blended CAC.

• Utilize creators for product seeding and cross-selling complementary products, including the Pantry line.

• Handle sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming.

• Design and experiment with effective creator compensation models, rate cards, guarantees, commissions, flat fees, and tiered leaderboards.

• Manage the affiliate stack, which includes Upfluence, AWIN, Roster, and Triple Whale; conduct holdouts and geo tests.

• Provide data-driven weekly and bi-weekly leadership reports containing insights and recommendations.

• Maintain and enhance relationships with top-performing creators while actively managing concentration risk.

⛳️ Requirements

• 5-10 years of experience in affiliate, influencer, or partnerships marketing, with direct accountability for a revenue target.

• Preference for experience in DTC or e-commerce CPG.

• Proven track record in building or revitalizing a program.

• Knowledge of CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and cohort retention.

• Experience launching in new markets.

• Strong preference for US launch experience and proficiency in TikTok Shop strategy.

• Background in executing offline activations and creator trips.

• Experience leveraging creators to introduce or expand a secondary SKU.

• Experience managing or closely mentoring marketing professionals.

• Excellent stakeholder communication skills and the ability to present data-driven arguments to leadership.

• Proficiency with Upfluence, AWIN, Impact, Roster, Triple Whale, or similar tools.

• Comfortable integrating AI and automation into personal workflows.

• Reliable operator: responsible for commitments from start to finish, identifying risks early, and halting ineffective initiatives.

🏝️ Benefits

• Complimentary grocery plan.

• Bi-annual performance bonus linked to company and individual objectives.

• Health plan available after 3 months.

• RRSP available after 12 months.

• 20 days of Paid Time Off (PTO).

• Fully remote position within Canada, with flexible working hours.

• Significant potential for career growth within the company.